This is a 1.5h collaborative WORKSHOP FOR ANY CEO OR FUNCTIONAL
LEADER who needs to convey a crisp & compelling PRODUCT VISION TO
CUSTOMERS, employees and investors. Delivered by Connie Kwan, with 15
years of PRODUCT MANAGEMENT EXPERIENCE IN SILICON VALLEY, together
with Max Koknar, with 14 years as an actor, theatre director and
educator, this unique WORKSHOP COMBINES BUSINESS ACUMEN WITH
STORYTELLING TECHNIQUES OF PERFORMANCE THEATRE. We shall review and
enhance all aspects of your complete PRODUCT PITCH TO ENSURE EXTERNAL
CREDIBILITY AND DELIVERY FLAIR. This starts with an initial evaluation
of the PRODUCT VISION, the who, what, when, where, why, and how of
your PRODUCT. Then we strengthen necessary elements to develop a
compelling PRODUCT STORY. We will show you how to MAP THE EMOTIONAL
JOURNEY on which you are taking your audience. There will be optional
opportunities to practice and refine the delivery of this story.
(You don't have to get up and talk in front of people if you don't
want to, though you will get a chance to practice this way.) You will
gain techniques for refining your pitch content and delivery approach.
Be prepared to expertly compel your customers, employees and investors
to your cause, company and PRODUCT.NOTE: This event also available in
San Francisco
[https://www.eventbrite.com/e/product-storytelling-workshop-in-sf-tickets-49458968105].
WHAT YOU NEED TO PARTICIPATE:
You should come with an initial product pitch that you wish to refine.
You can participate solo or with your leadership team. For product
pitches that need more refinement, we recommend participating with
your team so that you may draw on their expertise to refine the
product pitch during the workshop.
WHAT HAPPENS:
You will start by laying out your pitch as you have it today using
Product Vision framework developed by Connie Kwan. You will spend the
first half of the workshop refining the content of this pitch. Then
you will spend the second half delivering and practicing this refined
pitch with the Pitch Process developed by Max Koknar. You will walk
out with your new superpower to drive customer, employee and investor
engagement by confidently taking them on the journey of your product
story.
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27/09/2018 Last update