The Social Media Experience Workshop - April 24-25

WHAT IS THE SOCIAL MEDIA EXPERIENCE? THE SOCIAL MEDIA EXPERIENCE IS THE RESULT OF A SERIES OF ACTIVITIES ONLINE DESIGNED TO RECOGNIZE AND UNDERSTAND EMOTIONS. EMOTION TRIGGERS ENGAGEMENT RESULTING IN DEEPER RELATIONSHIPS WITH CUSTOMERS. LEARN HOW TO LEVERAGE EMOTION IN SOCIAL MEDIA MARKETING TO IDENTIFY AND CREATE NEW AUDIENCES OUTSIDE YOUR NETWORKS, RAISE BRAND AWARENESS, AND CONVERSIONS. COMPANIES THAT INTEGRATE SOCIAL MEDIA INTO THEIR BRAND EXPERIENCE GAIN A SIGNIFICANT ADVANTAGE OVER THEIR COMPETITORS, WHICH TRANSLATES INTO STRONGER GROWTH, AND DOMINANT POSITIONS IN THEIR MARKETS. THIS INTIMATE WORKSHOP IS DESIGNED FOR THE MARKETING LEADER LOOKING TO FIND AND TARGET NEW AUDIENCES. DURING THESE 2 DAYS YOU’LL LEARN OUR 6 POINT FORMULA TO INCREASE AWARENESS, DRIVE MORE TRAFFIC TO YOUR SITES, INCREASE REPEAT PURCHASE, BOOST REVENUE, AND PROFITABILITY. YOU’LL LEARN HOW TO USE EMOTIONAL INTELLIGENCE TO CONNECT WITH AUDIENCES AT DIFFERENT LEVELS; HOW TO USE SOCIAL VIDEO MARKETING TO ATTRACT AND BUILD NEW AUDIENCES; AND YOU’LL PLAN, CREATE, SET UP AND LAUNCH A FACEBOOK MARKETING CAMPAIGN HERE ON SITE! WHAT SETS OUR WORKSHOP APART? * Our 6-Point Formula * Intimate Setting * Hands-On * Actionable WHAT YOU’LL LEARN * Create deeper and stronger relationships with your customers – Learn and understand the importance of Emotional Intelligence and how to apply it to challenge audience behaviors, increase engagement, and make better-informed marketing decisions. * Develop and use compelling video content – Video on a landing page can increase conversions by 80% or more. Learn how to produce an effective social marketing video to raise awareness, and, ultimately, find more customers. * Apply our 6-Point Formula to find more customers on social – Learn our method for creating, implementing, and executing your own Facebook Marketing campaigns. This portion of the workshop will empower your company to increase awareness, interest, and improve conversions. * Improve the effectiveness of your website – 70-80% of people research a company online BEFORE visiting the business or making a purchase with them. Learn tactics you can implement to improve your website user engagement. 79% OF AMERICANS USE FACEBOOK. There are over 65 million businesses using Facebook Pages as their main SOCIAL MEDIA MARKETING HUB AND ONLY 10% use Facebook marketing campaigns. Your Facebook page is your brand’s first impression. And you know what they say about first impressions. It’s exactly like your company website. It requires the same level of attention and detail. Having your basic business information like address, phone number, and a clever Cover image is not enough.  During this workshop you will plan, implement, and launch your own Facebook marketing campaign from your laptop. ADDITIONAL BENEFITS: Best-Selling Books Each attendee receives a copy of the book _Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves._ Exclusive Mastermind Group Membership into our exclusive Facebook group where expert marketers  answer questions, share advice, & connect. Webinar Support and Q&A Access to a webinar designed to support your campaigns with a live Q&A session. AGENDA: Day 1 – Morning – Start Time 9:00AM PAC Using Emotional Intelligence to create deeper and stronger relationships with your followers, fans, customers, clients, vendors. How to layout, develop, and use compelling video content to tell stories and increase attraction. Day 1 – Afternoon – End Time 5:00PM PAC Applying our a 6-Point Formula to find more customers on social media. Formulating strategy and setting objectives. Day 2 – Morning – Start Time 9:00AM PAC Applying our a 6-Point Formula to find building audiences and preparing your creative. Day 2 – Afternoon – End Time 4:00PM PAC Set up, implement, and launch Facebook marketing campaign. Are You The Right Candidate for This WORKSHOP? Not everyone is the right candidate for this workshop as we will be launching a live campaign from your own laptops. These are the pre-requirements necessary to attend this class: * Admin access to your brand Facebook Page * Admin access to Facebook Ads Manager * Have a credit card set up for the budget we’ll use during the launch. * Access to a $100 budget to use on your card * A clear understanding of who your customers are * Have a video or image prepared ahead for your advertisement * Read the book Emotional Intelligence 2.0 by Travis Bradberry and Jean Greaves and take the EQ appraisal. Most popular attendee roles: * Director of Marketing * Managing Partner * Operations Manager * Marketing Manager * Marketing Director * PPC Manager * Marketing Consultant * Social Media Marketing Manager * Email Marketer * eCommerce Marketing Manager * Brand Manager * Paid Media Specialist * Digital Marketing Specialist * Social Media Coordinator * Social Media Strategist VENUE – 1MARKETINGIDEA HEADQUARTER 3910 Chapman St. Suite C SAN DIEGO, CA 92110 619-990-0062 1marketingidea.com [http://1marketingidea.com/] HOTEL – THE DANA ON MISSION BAY The Dana on Mission Bay Address: 1710 W Mission Bay Dr, SAN DIEGO, CA 92109 Phone: (619) 222-6440 Web: thedana.com Rates start at $99/night thedana.com [https://www.thedana.com/]