Mobile Innovators by Interceptd

MOBILE INNOVATORS IS A NEW CONTENT SERIES FOCUSED ON HELPING MOBILE EXPERTS COME TOGETHER TO SHARE IDEAS, drive inspiration, and thought leadership in the MOBILE GROWTH INDUSTRY. The goal of MOBILE INNOVATORS IS TO CREATE MEANINGFUL IN-depth discussions led by MOBILE INDUSTRY LEADERS WITH COLLABORATIVE CONVERSATIONS INVOLVING AUDIENCE PARTICIPATION.On September 25th the Mobile Innovators will discuss the rise of mobile ad-fraud and the impact it has on data, performance, and the growth of apps. Mobile Innovator events offer a great opportunity for networking and collaboration. On September 25th the event kicks off after check-in and networking with drinks and appetizers at Bespoke, San Francisco. After the networking hour, we’ll bring in our panel to discuss: The amount of money marketers lose to app install ad fraud The companies impacted by fraudulent ads Tips to avoid exposure to MOBILE ADVERTISING AD FRAUD How to identify good vehicles for growth while mitigating ad fraud After the panel discussion, we will have a question and answer session followed by a wrap-up networking hour with beers and wines. Speakers You Will See: Trevor Laehy [https://www.linkedin.com/in/trevor-laehy-bb70678/], Founding Partner at Upshot Labs Over his career, he has worked with and helped create some of the fastest-growing companies. Some of which include: Anchorfree, Facebook, and Runtastic. His work has directly been associated with helping companies achieve over $500mm in increased capital and exit value. A key role he played has been: strategizing, exploring and experimenting on the fore-fronts of growth marketing. Justin Carel [https://www.linkedin.com/in/justincarel/], Director of Product at Feedmob Justin Carel is the director of product at Feedmob. He manages the testing and optimization of mobile user acquisition and engagement strategies. Jennifer Burrington [https://www.linkedin.com/in/jenniferburrington/], SVP of  Global Sales at Interceptd. From marketing to sales, Jennifer has dedicated herself to the mobile industry. She began her career in marketing roles at Sprint and Electronic Arts, then developed the marketing and sales departments at Greystripe, a mobile advertising start-up that was successfully acquired in 2011. Most recently, Jennifer managed sales and business development for a leading mobile attribution company. Currently, she is thrilled to be acting as Vice President, Head of Sales for North America at the cutting edge mobile marketing fraud detection company Intercepted. Jennifer is passionate about building new companies and driving awareness about innovative mobile marketing technologies. Agenda: 6:00 pm - 6:30 pm: Doors open / Registration / Open Networking 6:30 pm - 7:30 pm: Panel Session 7:30 pm - 9:00 pm: Open Q&A and Networking -- More information: www.interceptd.com More questions? Please reach out: merve@interceptd.com