CPE: Design Research Techniques SF June 8-9, 2020

DESIGN RESEARCH TECHNIQUES UNLOCK KEY CUSTOMER INSIGHTS AND DRIVE HIGH IMPACT PRODUCT DESIGN. Level up your user research skills to discover what makes your customers tick. You’ll learn how to maximize your user research efforts and how to synthesize and communicate your insights for organizational impact. You’ll practice participatory and non-participatory design research methods to broaden your research toolkit. With these skills, you’ll help your company become more targeted, strategic, and connected to your customers’ needs. Check out the learning experience on Vimeo. [https://vimeo.com/338347385]_ _   YOU’LL WALK AWAY KNOWING HOW TO: * Learn more about your users across all phases of the design process. * Conduct contextual inquiry research. * Design and conduct effective research interviews. * Learn a structured process for synthesizing research into insights and personas. * Use research insights to propel your design forward. * Communicate research results for impact. THIS COURSE IS IDEAL FOR: Product managers, marketing professionals, and designers with minimal research experience looking to build an understanding of their customers with user research. ------------------------- ABOUT COOPER PROFESSIONAL EDUCATION: Cooper Professional Education is a team of educators within Designit that helps organizations adopt a human-centered approach to innovation. Through our global programs and courses, we offer the right mindset, methodology, and tools to build collaborative and creative cultures. Our team formed in 2001 as a professional development initiative at Cooper, one of the first interaction design firms. Cooper was founded by Sue and Alan Cooper, a pioneer of the modern computing era who created the programming language Visual Basic. Methods like goal-directed design, design persona, and pair design were born in our offices, and we wrote industry-standard books on design practice like “About Face.” In 2017, Cooper became part of Designit, a global strategic design firm that specializes in creating high-impact products, services, systems, and spaces that people love. Designit is a part of Wipro, one of the largest technology, consulting, and business companies in the world. We’re thrilled to join our new global family and bundle our forces on a joint mission: helping companies innovate and transform. And as an integral team within Designit, we can now offer education by experienced teachers under a new name. Today, we offer education services in North America, South America, Europe, India, and Australia, and we’re excited to help even more people as we grow. ------------------------- RELATED COURSES AND WORKSHOPS Facilitating Design Thinking [https://www.cooper.com/courses/facilitating-design-thinking/] Design Leadership [http://www.cooper.com/training/design-leadership] Design Thinking Immersive [https://www.cooper.com/training/design-thinking-immersive] Service Design Immersive [https://www.cooper.com/training/service-design-immersive]   INTERESTED IN MORE COOPER PROFESSIONAL EDUCATION COURSES AND PROGRAMS? Find out more on our website: https://www.cooper.com/ [https://www.cooper.com/]    ------------------------- CANCELLATION POLICY We know things happen. If you need to cancel your registration, reach out to cpe.support.na@designit.com at least 30 days prior and we’ll refund your full payment. Fewer than 30 days prior to the course, refunds are not available. You can also choose to transfer your registration (you can only do this once) to another course within one year of the date of cancellation, or assign another individual from your organization to take your place. Once your registration is transferred, you may no longer receive a refund.