DESIGN THINKING IMMERSIVE Apply the proven techniques of DESIGNERS TO
CREATE PRODUCTS AND SERVICES THAT CUSTOMERS FEEL WERE DESIGNED JUST
FOR THEM. In DESIGN THINKING IMMERSIVE, apply techniques from the
DESIGNER’s toolkit to solving wickedly complex problems. Whether
your team is responsible for producing a product, service, system, or
process, you can use DESIGN THINKING TO RALLY YOUR TEAM AROUND SERVING
THE NEEDS OF YOUR TARGET USERS. In this course, you’ll work on a
sample project, starting by establishing a deep understanding of your
users and their goals. You’ll work with your team to generate a
broad set of ideas to apply to the project, evaluating which ones are
the best fit for the user and your business. Finally, you’ll
prototype solutions, gathering user feedback along the way. Check out
the learning experience on Vimeo. You'll walk away knowing how to:
Plan and conduct research interviews to identify customer goals.
Generate important insights from user research. Use exploration and
storytelling to inspire innovative concepts that satisfy both customer
and business goals. Create low-fidelity prototypes to refine your
concepts and evaluate them with potential users. This course is ideal
for: Cross-functional teams with little exposure to DESIGN THINKING
WHO WANT TO FIND NEW WAYS TO FOCUS THEIR EFFORTS AND DECISION-making
toward addressing user needs. About Cooper Professional Education:
Cooper Professional Education is a team of educators within DESIGNIT
THAT HELPS ORGANIZATIONS ADOPT A HUMAN-centered approach to
innovation. Through our global programs and courses, we offer the
right mindset, methodology, and tools to build collaborative and
creative cultures. Our team formed in 2001 as a professional
development initiative at Cooper, one of the first interaction DESIGN
FIRMS. Cooper was founded by Sue and Alan Cooper, a pioneer of the
modern computing era who created the programming language Visual
Basic. Methods like goal-directed DESIGN, DESIGN PERSONA, and pair
DESIGN WERE BORN IN OUR OFFICES, and we wrote industry-standard books
on DESIGN PRACTICE LIKE “About ****.” In 2017, Cooper became part
of DESIGNIT, a global strategic DESIGN FIRM THAT SPECIALIZES IN
CREATING HIGH-impact products, services, systems, and spaces that
people love. DESIGNIT IS A PART OF WIPRO, one of the largest
technology, consulting, and business companies in the world. We’re
thrilled to join our new global family and bundle our forces on a
joint mission: helping companies innovate and transform. And as an
integral team within DESIGNIT, we can now offer education by
experienced teachers under a new name. Today, we offer education
services in North America, South America, Europe, India, and
Australia, and we’re excited to help even more people as we grow.
Related courses: DESIGN RESEARCH TECHNIQUES DESIGN LEADERSHIP
Interested in more Cooper Professional Education courses and programs?
Find out more on our website: https://www.cooper.com/
[https://www.cooper.com/] Cancellation Policy We know things happen.
If you need to cancel your registration, reach out
to cpe.support.na@designit.com at least 30 days prior and we’ll
refund your full payment. Fewer than 30 days prior to the course,
refunds are not available. You can also choose to transfer your
registration (you can only do this once) to another course within one
year of the date of cancellation, or assign another individual from
your organization to take your place. Once your registration is
transferred, you may no longer receive a refund.
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04/06/2020 Last update