Mixed Methods User Research Bootcamp

Generative user research methods typically occur in the early stages of development. They help you find, define and refine your opportunity and problem space, generate ideas, and gain a deeper, more strategic understanding of the the people impacted, in order to increase your odds of success. Evaluative research gathers design feedback once you have something for people to respond (e.g. a concept sketch, story board, prototype, and existing product or service, or other stimuli). In the morning, we’ll get hands-on with generative methods (scenarios, storyboards, and interviews and discuss ethnographic field studies, diary studies and more). In the afternoon, we'll get hands on with evaluative approaches (usability testing, card sorting, performance/click testing and concept/preference testing). Learn which methods are best to inform specific types of research questions and phases. Takeaways This workshop uses a combination of engaging lecture and interactive in-class exercises to help you answer questions such as: Where should we start? What should we build? Who are our users? What are their needs and motivations it? Are we building the right thing? Are we building the thing right? Do people understand it? How can we improve it? Which one is more successful?