This course is designed for leaders and product management teams who
want to learn how to most cost-effectively uncover and understand
customer needs, validate potential solutions, reduce systemic risk,
and develop effective go-to-market strategies. Whether you are a
start-up or working in the enterprise using Lean Startup to help your
company innovate, this interactive class will give you skills,
practice and frameworks to use in the real world.
WHAT YOU WILL LEARN
→ Lean Canvas / Value Proposition Canvas
→ How to use multiple frameworks to articulate and document product
and customer understanding
→ How to create Falsifiable business hypotheses
→ How to determine testing priority based on risk and uncertainty
→ Select, design, and execute in-market results
→ Methods for improving customer segments and personas using
experiment output
→ How to effectively document and communicate process, learning and
plans to stakeholders
CONTENEO WEAVE LICENSE
Participants will be given a one year, Professional license to the
Conteneo Weave platform so that they can collaborate with internal and
external stakeholders and conduct market research after the course.
CERTIFICATION
This course earns participants 120 Training Credits in the
Conteneo Certified Collaboration Architect program
[http://conteneo.co/certification/] equivalent to an Orange Belt.
WHO SHOULD ATTEND?
→ Product Managers/Directors
→ Portfolio/Product Management Professionals
→ Marketing Professionals
→ Market Research Professionals
→ Software Engineers/Developers/Architects
→ Executive Management
→ Agile Coaches/Team Leads
YOUR INSTRUCTOR: MIKE NORTHCOTT
With over 25 years of global business leadership & innovation
experience, Mike balances his business consulting
work with
philanthropy. A lifelong pragmatist, Mike strives to cut through the
Gordian knots of
jargon and operational complexity that
slow decision-making and the delivery of results. Having led teams in
almost every business function, from sales to supply chain
operations, he has developed an appreciation for the cultures and
languages that make a successful company work. His areas
of concentration are innovation process, strategy development, large
group alignment, and new business opportunity development.
In addition to his consulting work, Mike has extensive personal
experience leading and managing teams to success. This hands-on
experience informs his consulting engagements and allows him to guide
his clients from concepts through implementation. Clients have
included international high-technology businesses in computing,
medical equipment, as well as NFL franchises.
In his career Mike has lived and worked in Europe, Asia Pacific, and
North America. His past positions include Vice President for Global
Operations at Hewlett-Packard, and director level positions for
HP’s internal consulting teams, Personal Computing supply chain
operations team, international marketing operations in Europe and Asia
Pacific, and worldwide innovation manager for medical products. His
philanthropic endeavors take him to China on a regular basis.
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29/06/2017 Last update