AdTech/Media Planning with Jonathan Tavss at the SAM Preccelerator

ADTECH/MEDIA PLANNING THE BIGGEST FINANCIAL AND GENERAL RESOURCE DRAIN IS USUALLY FOUND IN MEDIA AND ACQUISITION. WHILE THERE IS A TREMENDOUS OPPORTUNITY TO SUCCESSFULLY CONVERT THROUGH PAID MEDIA, CRM AND PROMOTIONS, WITHOUT A CLEAR STRATEGY AND PURPOSE, BRANDS MIGHT BE BETTER OFF JUST MAKING A BONFIRE WITH THEIR AVAILABLE CASH. WE’LL EXPLORE THE CONSIDERATIONS THAT SHOULD BE MADE IN ANY RELATED DECISION PROCESS BEFORE PULLING THE TRIGGER ON SPENDS OR COMMITMENT OF RESOURCES. LEARN THE DEEP MEANING OF KPIS IN ORDER TO ESTABLISH REALISTIC MEDIA PLANS AND EXPECTATIONS. WE’LL ALSO UNPACK REAL EXAMPLES OF HOW THE IMMEDIATE RETURNS ON A CAMPAIGN COULD HAVE BEEN NEGATIVE (OR VICE-VERSA) BASED ENTIRELY ON WHAT TASKS AND KPIS WERE SET FORTH AT THE BEGINNING OF THE CAMPAIGN. ARM YOURSELF WITH THE TOOLS TO BEST DETERMINE WHAT STRATEGY, MARKETING MIX, AND DIRECTION YOUR BRAND REQUIRES BEFORE YOU EVEN SPEND A DIME.  TUESDAY, MAY 22ND, 2018 12:30 PM-2:00 PM **LUNCH PROVIDED!** FEATURING  JONATHAN TAVSS JONATHAN IS AN AWARD-WINNING ENTREPRENEUR, MARKETER, STRATEGIST, AND CONTENT CREATOR WITH MORE THAN TWO DECADES OF EXPERIENCE LEADING CONTENT CREATION, DISTRIBUTION, PRODUCT DEVELOPMENT AND GLOBAL MARKETING FOR INTERNATIONAL ENTERTAINMENT STUDIOS, MEDIA FIRMS, CPG BRANDS AND SERVICE CORPORATIONS. A LEADER IN MARRYING BUSINESS STRATEGY, CONSUMER INSIGHT AND TECHNOLOGY AROUND THE GLOBE TO IDEATE, MANAGE AND LAUNCH PRODUCTS THAT TRULY DELIVER INTEGRATED AND HOLISTIC BRAND EXPERIENCES – WHERE ALL CONSUMER TOUCH-POINTS ARE ALIGNED TO DRIVE HEIGHTENED CUSTOMER SATISFACTION AND COMPANY GROWTH – TAVSS IS SOUGHT OUT FOR GLOBALLY STRATEGIC MARKETING STRATEGY, PRODUCT DESIGN, DISTRIBUTION STRATEGY, MEDIA PLANNING AND BUSINESS DEVELOPMENT ADVICE FOR CLIENTS RANGING FROM FORTUNE 100 COMPANIES TO STARTUPS. SINCE 2001, TAVSS HAS PLANNED AND DIRECTED CONTENT INITIATIVES, PRODUCT DEVELOPMENT AND INTEGRATED MARKETING CAMPAIGNS OR, BEEN AN ADVISOR UNDER HIS SCARLET TERRIER PRODUCTIONS AND SCARLET STRATEGIC BANNERS FOR COMPANIES INCLUDING 20TH CENTURY FOX THEATRICAL AND HOME ENTERTAINMENT, WARNER BROTHERS INTERNATIONAL, BUENA VISTA THEATRICAL, OWNZONES MEDIA NETWORK, ABS-CBN INTERNATIONAL, ALTAR FURNITURE, REAL MEDICINE FOUNDATION, CONNECTD, ZETTA2, PROMAXBDA, KLICKLY, SPORCLE AND THE STUBBS ALDERTON PRECCELERATOR PROGRAM. MOST RECENTLY, TAVSS LAUNCHED THE NEW GLOBAL VENTURE, KALEIDOKO, BRINGING TRANSFORMATION AND SHIFTED PERSPECTIVES TO ITS CLIENTS AS THEY OPTIMIZE PRODUCTIVITY AND EXPAND AUDIENCES. KALEIDOKO PROVIDES A NEW PATH FOR BUSINESSES TO ACHIEVE TRUE POTENTIAL. TAVSS IS A FREQUENT SPEAKER AT MEDIA, ENTERTAINMENT AND ADVERTISING EVENTS. PAST ENGAGEMENTS INCLUDE AD:TECH, CYNOPSIS, DIGITAL HOLLYWOOD, IMEDIA, BUAC LONDON, THE ACTOR’S FUND, COMIKAZE, COMIC-CON, SOUTHEASTERN MUSEUM CONFERENCE AND DED GLOBAL ROADSHOW. SAM PRECCELERATOR 1453 3RD STREET PROMENADE, SUITE 300 SANTA MONICA, CA 90401 PARKING 4TH STREET/BROADWAY RAMP OR IN THE SANTA MONICA PLACE MALL WE HOPE TO SEE YOU THERE! *YOU MUST REGISTER WITH YOUR NAME & EMAIL TO ATTEND THIS EVENT.