Designed by the world's leading expert in AGILE MARKETING, this
interactive, top-rated workshop provides everything you need to start
down the path to real MARKETING AGILITY. AGILESHERPAS HAS TRAINED OVER
1,500 marketers on how to translate AGILE PRINCIPLES AND PRACTICES FOR
A MARKETING ENVIRONMENT, so this course offers real-world insight into
what does and doesn't work for AGILE MARKETING.
Our annual State of Agile Marketing Research reveals that most Agile
marketing teams are using hybrid frameworks, so this course provides
solid grounding in multiple traditions. We cover Kanban and Lean as
well as Scrum, Scrumban, and Theory of Constraints. At the end of two
days you'll not only leave with an ICAgile certification, you'll have
a tailor-made Agile marketing model designed to handle the challenges
and complexities of modern marketing work.
THE WORLD'S FIRST AGILE MARKETING CERTIFICATION
All attendees who meet certification requirements will become
Certified Professionals in Agile Marketing through ICAgile, the
international certification and accreditation body.
AGILESHERPAS' CO-founder Andrea Fryrear was one of the co-authors of
the ICAgile curriculum, and we were the first organization to be
accredited to deliver this course
[https://www.newswire.com/news/agilesherpas-to-offer-first-ever-agile-marketing-certification-via-20447828].
We've since certified hundreds of marketers at dozens of organizations
through both our public workshops and private trainings.
WHY TRAIN WITH AGILESHERPAS
In addition to co-authoring the ICAgile curriculum, our Sherpas have
worked with more AGILE MARKETERS THAN OTHER TRAINING TEAM IN THE
WORLD. From highly regulated industries like pharma and finance to
tricky specialties like in-house creative teams to external MARKETING
AGENCIES, we’ve seen it all.
This course includes insights from our on-the-ground experience with
AGILE MARKETING TEAMS, along with best practices we’ve gathered
during years of coaching and training.
Our workshop consistently receives outstanding feedback; public
courses regularly receiving course NPS (Net Promoter Score) of 90+ and
an instructor NPS of 100.
HERE’S WHAT SOME OF OUR PAST ATTENDEES HAVE TO SAY:
“The best training I’ve had in years. I’ll be sending more of my
team to the next one!”
“Great job. I've been to a few internal Agile training sessions and
you provided the best clarity on the framework and how to execute
it.”
“I found the presentation helpful and engaging. The exercises used
were fun and really illustrated the point thoroughly. I found I could
retain a lot more information than I usually do at conferences. [The
instructor] was available and approachable, so I felt at ease to ask
questions.”
“The course content was excellent. Concepts were illustrated well
through hands-on exercises. I'm excited to go and practice what we
learned.”
LEARNING OBJECTIVES
* Why Agile is the answer to marketing challenges like rising
audience expectations, exploding channel complexity, and ever more
sophisticated marketing technology.
* What Agile marketing really is, and, just as importantly, what it
isn’t.
* How Agile marketing helps keep your team constantly focused on
customers and their needs.
* Core Agile frameworks, plus how and when to apply each one.
* How to design safe-to-fail experiments that allow you to get work
out quickly and then rapidly iterate.
* The Agile approach to collaboration, alignment, and setting up
effective teams.
WHO SHOULD ATTEND THIS WORKSHOP?
You can attend individually or as small teams. We've designed this
workshop to serve:
* Stressed out marketers looking for ways to get more done in less
time
* Marketing teams who want a better way to connect with their
audiences and customers
* Agile skeptics who aren't sure these practices work in marketing
* Marketing agencies looking to deliver more value to their clients
* Any marketing professional who's ever thought, "There's got to be
a better way to do this."
Please note, this course is not designed for senior executives, nor is
it intended to be a customized kickoff for teams ready to start using
AGILE MARKETING. We offer both these options as private onsite
engagements -- simply drop us a quick note here
[https://www.agilesherpas.com/contact-us/] if that's what you're
after.
Take your first steps on the path towards MARKETING AGILITY WITH AN
IN-person workshop. Facilitated by a professional AgileSherpas
instructor and coach.
ABOUT THE INSTRUCTOR
Andrea Fryrear is one of the world’s leading authorities on AGILE
MARKETING. She is co-author of the ICAgile Certified Professional in
AGILE MARKETING CURRICULUM, author of _Death of a Marketer_
[https://www.amazon.com/Death-Marketer-Marketings-Troubled-Approach/dp/0998721107],
and an internationally sought-after speaker and trainer. She holds
numerous AGILE CERTIFICATIONS, including Advanced Certified Scrum
Product Owner (ACSPO), ICAgile Certified Instructor, Certified
Professional in AGILE MARKETING (ICP-MKG), Certified Scrum Master
(CSM), Certified AGILE LEADER (CAL-1), Certified Scrum@Scale
Practitioner, and Certified Professional in AGILE COACHING
(ICP-ACC).
Prior to co-founding AGILESHERPAS, Andrea worked as a content marketer
and content strategist, both on the brand and agency side, and still
has a soft spot for all things content. She loves nothing more than
watching marketers go from stressed out to blissed out as they
successfully transition to AGILE MARKETING.
You can follow her frequent thought leadership content on the
AgileSherpas blog [https://www.agilesherpas.com/resources/], her
Twitter account [https://twitter.com/andreafryrear], or via LinkedIn
[https://www.linkedin.com/in/afryrear/].
FAQs
WHERE WILL THE WORKSHOP TAKE PLACE?
Our workshop will take place at our host site, Thrive Workplace
Denver Ballpark [https://www.thriveworkplace.com/ballpark/], which is
conveniently located in downtown Denver close to Coors Field and Union
Station. We'll be sure to provide updated details, including suggested
lodging and ground transportation, for anyone who registers.
IF ATTENDING FROM OUT OF TOWN, WHAT ARE MY LODGING OPTIONS?
There are over a dozen hotels located with 1 mile of our host
site, Thrive Workplace DENVER BALLPARK, making for a 15-minute walk
or quick Uber/Lyft ride. Here's a Google Maps link
[https://www.google.com/maps/search/hotel/@39.7554658,-105.0007841,15z/data=!4m7!2m6!5m4!5m3!1s2019-03-25!2i2!3i1!6e3] to
view several nearby options with the suggested dates plugged in.
WILL FOOD AND BEVERAGE BE PROVIDED?
Yes! Each day, we'll provide participants with continental breakfast
and full catered lunch. In addition, we plan to have snacks, coffee,
tea, water, and soft drinks accessible for our guests. For specific
requests around dietary restrictions and allergies, please contact our
head of operations, Peter Martin, at peter@agilesherpas.com at least
two full days prior to the workshop start date.
MAY I CONTACT AGILESHERPAS WITH ANY ADDITIONAL QUESTIONS?
Of course! For workshop content-related questions, please reach out to
our trainer and coach, Andrea Fryrear, at andrea@agilesherpas.com. For
logistics-related questions, please contact our operations director,
Peter Martin, at peter@agilesherpas.com.
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27/02/2020 Last update