Connect Your Brand Promise to Reality

Customer experience (CX) is quickly becoming the new playing field on which companies compete. Organizations are not only solving customer needs with products or services, but are also exploring ways to create emotionally-resonant interactions that drive brand loyalty, employee retention, and better financial performance.    This requires business leaders to develop a CX vision that’s actionable, authentic, and inspiring that will guide how their front-line employees and managers serve customers across their journey. This enables the organization to consistently provide compelling experiences at every touchpoint. WHAT YOU’LL LEARN: This interactive workshop will guide business leaders across all levels and industries to develop a CX vision and an activation plan to share within their organization. Discussion will focus on: * Why your teams (and customers) will benefit from a CX vision rooted in your brand * What makes for a powerful CX vision and how to create one, step-by-step * How the CX vision fits into the overall CX transformation roadmap * When and how to put your CX vision to work in your organization now AGENDA: 5:30 - 6:00pm - Opening networking & refreshments 6:00 - 7:30pm - Workshop 7:30 - 8:00pm - Closing networking & refreshments _DRINKS AND LIGHT APPETIZERS WILL BE PROVIDED_ _PARKING AND TRANSPORTATION OPTIONS_ [https://www.thealliancecenter.org/visitus/]