Generational Marketing for Real Estate

It can be hard to acquire new customers, but even HARDER when you're trying to market to so many different demographics. A 50-something Baby Boomer who is unfamiliar with digital MARKETING IS GOING TO REACT VERY DIFFERENTLY TO A FACEBOOK AD THAN A 20-something Gen Z'er who is well-versed in digital MARKETING TACTICS. How can you make sure you're targeting all the demographics effectively? In this class you'll learn what communication and marketing styles enable you to connect with different target age groups like Baby Boomers, Gen X, and Millennials. YOU'LL LEARN: * Unique characteristics of Traditionalists, Baby Boomers, Gen X, Millennials, and even Gen Z * The values of each individual group * Communication styles that work best for each group * Marketing tips and tactics to connect more effectively