What is PRODUCT POSITIONING AND HOW IS IT CENTRAL TO GOOD PRODUCT
STRATEGY? Learn how to leverage positioning as a means for
strengthening your PRODUCT TEAM, facilitating prioritization and
making your PRODUCT EASIER TO MARKET AND SELL. Take control of your
PRODUCT’s positioning to build sustainable competitive
differentiation.
Main takeaways:
- Essential PRODUCT POSITIONING STATEMENT FORMAT
- Learn when to create your PRODUCT POSITIONING
- How to use positioning to help ENSURE MARKET SUCCESSMEET THE
SPEAKER: JOHN LAW
John Law is a strategic product executive with 20 years innovating
across multiple high-tech industries, especially building large-scale
SaaS solutions. Leading teams of up to 50 people and managing $100M
product platforms, John has a passion for creating a high performing
product culture based on purpose-driven rapid learning where egos are
checked at the. With a keen understanding of what produces winning
products, he is an expert on product management best practices
including VOC research, user-centered design, lean startup approach
and agile methodologies. A repeat innovator, John has a track record
for creating rapid-growth new product categories from initial vision
to market launch. He holds a Masters degree from Columbia University
in Engineering with MBA coursework.
View the Speaker's LinkedIn [https://www.linkedin.com/in/johnlaw/]
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Please note:
- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still
available)
- No refunds unless we have fully canceled the event. Date changes are
not included.
- For additional info or questions, send an email to
events@productschool.com
- For last minute questions, send a text to: (720) 575-5746
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28/06/2018 Last update