_IN PARTNERSHIP WITH WOMEN IN GOVERNMENT RELATIONS__WHEN WOMEN HAVE A
SEAT AT THE PUBLIC POLICY TABLE, EVERYONE BENEFITS. _
_LEARN MORE AT WWW.WOMENINADVOCACY.COM
[http://womeninadvocacy.com/newsletter/]_
Dear Participant,
The theme for this year’s conference is Breakthrough Advocacy.
Last year we elected the most diverse Congress ever. How will these
new leaders change the way we do business in Washington D.C. and in
state capitols across the nation? Will increased diversity push us to
innovate new ways to communicate and influence policy makers? We will
explore these concepts and more this October.
Our tracks have sessions for women at all levels in their careers in
government relations, public affairs, political engagement, advocacy,
activism, communications, campaigns and law.
ADVOCACY & OUTREACH: Tips and techniques to immediately improve your
ADVOCACY EFFECTIVENESS. Political engagement and communications are
included in this track.
FEDERAL, STATE & LOCAL GOVERNMENT RELATIONS: Traditional shoe leather
lobbying meets technology and trends from K Street to Main Street.
PROFESSIONAL DEVELOPMENT & COACHING: enhance your personal and
PROFESSIONAL SKILLS AND PERFORMANCE WITH THESE HOW-to sessions.
For questions or information please contact me at
leeann@womeninadvocacy.com.
Looking forward to seeing you in October!
Sincerely,
LeeAnn Petersen, CEO
2019 PROFESSIONAL WOMEN IN ADVOCACY CONFERENCE – BREAKTHROUGH
ADVOCACY
OCTOBER 21-22, 2019
MARRIOTT METRO CENTER – WASHINGTON, DC
SCHEDULE OF EVENTS
(subject to change)
SUNDAY, OCTOBER 20
6:00 – 8:00 pm Out of town
guest reception at Fire and Sage (hotel)
MONDAY, OCTOBER 21
8:00 – 9:00 am Registration and
Breakfast
9:00 – 9:15 am WELCOME
REMARKS: Breakthrough ADVOCACY – the factors
changing our
industry. SPEAKER: LEEANN PETERSEN, CEO,
PROFESSIONAL WOMEN
IN ADVOCACY CONFERENCE
9:15 – 10:05 am OPENING GENERAL
SESSION TBD
10:15 – 11:45 pm WORKSHOP BREAKOUTS
– 90 MINUTES
ADVOCACY & OUTREACH – Drafting Content – Blogs, Press
Releases, Op Eds, LTE’s. – These days
content is king. Learn how to write compelling
content for communications, public
affairs and thought leadership. SPEAKER: JEAN CARD, JEAN CARD
INK AND SHARON MCBRIDE, EBAY
FEDERAL, STATE & LOCAL GOVERNMENT RELATIONS – Congressional
Procedure with Judy Schneider – Get unique insights on how
legislation is made from the expert who trains Members of Congress and
staff how Congress works. SPEAKER: JUDY SCHNEIDER, CONGRESSIONAL DESK
BOOK
PROFESSIONAL DEVELOPMENT – Get to the Point! This interactive
workshop helps advocates identify, hone, and effectively champion
their most important points. SPEAKER: JOEL SCHWARTZBERG, ASPCA
COACHING - One-on-one individual leadership coaching sessions. Please
contact Laura@womeninadvocacy.com to reserve.
11:45 – 12:00 pm Networking Break -
Stop by our sponsor booths
12:00 – 1:30 pm WGR NETWORKING
LUNCHEON AND KEYNOTE SPEECH – The Voice of Leadership: Inspiring,
Influencing & Achieving Results with Emotional Intelligence SPEAKER:
SYLVIA BAFFOUR, FOUNDER, SYLVIA SPEAKS
1:30 – 2:25 pm INFO BAR
BREAKOUTS – 55 MINUTES
ADVOCACY & OUTREACH – WOMEN DRIVING ADVOCACY - If you work in
ADVOCACY, you know that WOMEN DRIVE NEARLY EVERY GRASSROOTS
MOBILIZATION EFFORT. What does that mean for causes headed into
2020? SPEAKER: AMANDA DARMAN-ALLEN, MANAGING DIRECTOR, BLUE STATE
DIGITAL
FEDERAL, STATE & LOCAL GOVERNMENT RELATIONS – Civics 101 - More and
more of the general public is engaged in ADVOCACY. Learn how to
communicate the ADVOCACY PROCESS AND CELEBRATE YOUR INCREMENTAL WINS
WITH STAKEHOLDERS. SPEAKER: JACKI BALL, NATIONAL PTA
PROFESSIONAL DEVELOPMENT – Fly-in Queens – Fly-ins are often seen
as an administrative function. How can you use your fly-in to showcase
your skills and make the case for advancement to a more substantive
role in your job?SPEAKERS: AMAIA STECKER, PILAR & COMPANY; MARY
KATE CUNNINGHAM, ASAE; KRISTEN PRATHER, CUNA; SHAVENOR WINTERS;
INNOVATIVE FEDERAL STRATEGIES
COACHING - One-on-one individual leadership coaching sessions. Please
contact Laura@womeninadvocacy.com to reserve.
2:30 – 3:25 pm INFO BAR
BREAKOUTS – 55 MINUTES
ADVOCACY & OUTREACH – Human Factor - Tech makes advocacy
convenient, but we can't overlook The Human Factor. Learn to harness
the power of authentic interactions without human presence.SPEAKER:
LINDSAY DONNELLY, THE LUKENS COMPANY
FEDERAL, STATE & LOCAL GOVERNMENT RELATIONS – Measuring ROI of
Your Government Affairs Efforts – Multiple factors impact
your work and it is not always easy to quantify success and justify
your existence. Learn best practices from peers how to measure inputs
and outputs to better gauge the return on investment for your
department, campaign or organization. MODERATOR: LIBBY WULLER, QUORUM
PROFESSIONAL DEVELOPMENT – Advocating for your brand - So you're a
successful advocate, but do you use those same skills to advocate for
yourself in the workplace? SPEAKER: CHRISTINA PEREZ, CRUISE LINES
INTERNATIONAL ASSOCIATION, ADRIENNE MARKS OF VISA, EMILY DUNCAN OF
NATIONAL GRID, COURTNEY HOGAN, PET INDUSTRY JOINT ADVISORY COUNCIL
COACHING - One-on-one individual leadership coaching sessions. Please
contact Laura@womeninadvocacy.com to reserve.
3:30 – 3:45 pm NETWORKING
BREAK - Stop by our sponsor booths
3:45 – 4:45 pm CLOSING GENERAL
SESSION – The Generational Shift in ADVOCACY - Hear from a young
advocate, lobbyist and an elected official how ADVOCACY IS CHANGING
DUE TO A GREATER NUMBER OF YOUNG PEOPLE ENGAGING IN THE CIVIC
ARENA. MODERATOR: XIMENA HARTSOCK, PHONE2ACTION
5:00 – 7:00 pm EXCELLENCE IN
ADVOCACY AWARDS & RECEPTION
Everyday advocates are nominated in six categories. The field is
narrowed down to three finalists in each category and one awardee is
announced at the reception. For details
visit http://womeninadvocacy.com/eia_awards/
[http://womeninadvocacy.com/eia_awards/]
SPEAKER: TBD
6:00 – 9:00 pm_ OPTIONAL DINNER
DINE AROUNDS_
Go Dutch with your colleagues for these casual dinners at local
eateries. One group will go at 6pm after the conference ends and the
other will go at 7pm after the EIA awards.
TUESDAY, OCTOBER 22
8:30 – 9:00 am Registration and
Breakfast
9:00 – 10:00 am OPENING GENERAL
SESSION – TBD
10:05 – 10:55 am INFO BAR BREAKOUTS –
50 MINUTES
ADVOCACY & OUTREACH – GDPR, Data Privacy and Stakeholder
Recruitment – It is a MYTH that granular consent will have a
negative impact on engagement with supporters. Learn how data privacy
can help you increase engagement. SPEAKER: SORCHA ROCHFORD, NATION
BUILDER
FEDERAL, STATE & LOCAL GOVERNMENT
RELATIONS -#MostDiverseCongressEver Join leaders from PROFESSIONAL
SOCIETIES OF DIVERSE LOBBYISTS (H Street, Hispanic Lobbyists
Association, Q Street, WOMEN IN GOVERNMENT RELATIONS AND WASHINGTON
GOVERNMENT RELATIONS GROUP (AfAm Lobbyists)) to find out how their
approach to lobbying has changed or will change as more WOMEN AND
LAWMAKERS OF DIVERSE BACKGROUNDS ARE ELECTED. SPEAKERS: MARCUS MASON,
LIZ LOPEZ, LAUREN WILSON, KATE SHENK, JOCELYN HONG
PROFESSIONAL DEVELOPMENT – Trust and Thrive – Trust takes a
life-time to build but easily destroyed in a blink of an eye. Be
influential by building trusting relationships. SPEAKER: JODI
MITCHELL, UPSURGE ADVISORS
11:00 – 11:15 am NETWORKING BREAK -
Stop by our sponsor booths
11:15 – 11:45 pm CHANGE AGENT BREAKOUTS
– 30 MINUTES
ADVOCACY & OUTREACH – Using Data to Drive Results in Public Affairs
– Learn how to use meaningful and statistically significant data to
design and show impact of public affairs campaigns. SPEAKER: KAYANN
SCHOENEMAN, MANAGING DIRECTOR, KETCHUM
FEDERAL, STATE & LOCAL GOVERNMENT RELATIONS – Mapping the
stakeholders behind 2020 presidential candidates - Examine the people
and organizations surrounding 2020 contenders to understand the
operatives, policy advisors, and political power centers driving
campaigns. Anticipate future policies aligned with your cause and
craft targeted engagement strategies based on a candidate's
networks. SPEAKER: RACHEL TOPAZIAN, SENIOR DIRECTOR OF RESEARCH,
NETWORK SCIENCE INITIATIVE, NATIONAL JOURNAL
PROFESSIONAL DEVELOPMENT – Tough Conversations - It can be hard to
have tough conversations with stakeholders and advocates because not
everyone sees an issue the same way all the time. Learn the right way
(and the wrong way) to approach sensitive subject matter by arming
yourself with data and a constant loop of feedback from coalition
members. SPEAKER: JULIE ELLER, ARTHRITIS FOUNDATION
11:45 – 12:00 pm NETWORKING BREAK -
Stop by our sponsor booths
12:00 - 1:30 pm LUNCHEON KEYNOTE
– Speak with Impact - Command the Room
and Influence Others – Your
voice matters, especially as a
leader. Every day, you have
an opportunity to use your voice to
have a positive impact--at work or
in your community. You can
inspire and persuade your audience--or you
can distract and put
them to sleep. SPEAKER: ALLISON SHAPIRA, AUTHOR,
SPEAKER,
COACH
1:30 – 2:30 pm CLOSING GENERAL
SESSION
Been there Done That, Words of Wisdom from WOMEN OF DISTINCTION
- BTDT is everyone’s favorite session because it brings together
senior level WOMEN TO SPEAK CANDIDLY ABOUT THEIR EXPERIENCES IN THE
WORKPLACE AND IN LIFE. MODERATOR: ELIZABETH BARTZ, CEO, STATE AND
FEDERAL COMMUNICATIONS
2:30 – 4:00 pm Optional
networking mixer and farewell reception (hotel bar)
culture
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