A full-day VIDEO MARKETING WORKSHOP MINUTES OUTSIDE WASHINGTON, D.C.
for MARKETING PROFESSIONALS, creatives, and small business owners.
Look at your Facebook, Instagram or LinkedIn feed. How many videos do
you count in the first 20 posts? It is most likely more than half.
Research shows that by next year in 2020, more than 80% of social
media consumer traffic will be through video. This is likely not
surprising based on your own consumption of video lately. Are we
right?
And video marketing is not just for millennials and Gen Z consumers.
Based on Global WebIndex’s report, 81% of 55 to 64-year-olds are
watching videos online each month.
Whether you are the owner of your own business, a colleague
responsible for telling the story of your organization, or an
up-and-coming creative looking to build their skills, having the basic
knowledge of video is a must-have skill. The truth is, watching a
video of a product or service is four times more popular than imagery
or written word.
That is why we are offering this workshop. Because we know the
importance of video. We know how to use it, where and how to best
distribute it, what trends are unfolding, and most importantly, how to
craft your message and produce your next video(s) on a shoestring
budget and with little time and experience.
WHAT WILL YOU GET OUT OF THIS WORKSHOP?
We will share the most valuable lessons we learned while creating
video content for clients such as American University, George
Washington University, Lemonade Day National, Washington Councils of
Government, and Leadership Greater Washington. Our instructors are all
self-taught and have a combined experience of over 30 years in video.
A FEW LEARNING OUTCOMES OF THIS HANDS-ON WORKSHOP INCLUDE:
1. Understanding of VIDEO PRODUCTION BEST PRACTICES, equipment
accessible on a variety of BUDGETS FROM $0-$1,000+, and resources and
tools to produce content. As well as an understanding of lighting,
audio, composition, interview techniques, FACEBOOK LIVE, INSTAGRAM
LIVE/STORIES, SNAPCHAT, IPHONE FILMING, DSLR FILMING, AND MORE.
2. Gain HANDS-ON EXPERIENCE (in a small group of no more than 2-4
people) crafting a story, producing, filming, interview techniques and
editing best practices. Each group will leave with their own digital
assets they created by the end of this workshop.
3. Understanding of current trends and key statistics in the digital
marketing space.
4. Ability to CREATE EPISODIC-TYPE CONTENT that you can confidently
communicate through video for yourself or your organization and that
seamlessly integrates with your marketing strategy and business goals.
5. Learn what kind of messaging, talking points, and resources you can
use to effectively communicate the worth and benefit of an EFFECTIVE
VIDEO STRATEGY for your organization.
6. BEYOND THE CLASS: Access to a private Slack or Facebook group,
invitations to our free quarterly DC Social Media meetups (think:
Donuts & Digital), and bi-monthly email social media tips.
WHO IS IT FOR:
These workshops are for those that want to make a change either in
their organization, their business, or in their career.
This session is best for small business owners, MARKETING
PROFESSIONALS IN BOTH THE NON-profit and for-profit space, and
up-and-coming creatives looking to build their competency in VIDEO
WITHOUT PAYING THOUSANDS OF DOLLARS FOR A FILM SCHOOL OR NAVIGATING
IMPERSONAL ONLINE COURSES THAT LACK HANDS-ON TRAINING.
WE WILL TELL YOU THIS:
We have developed this training for those individuals and
organizations that are experimenting with the digital landscape, or
need their employees to be well versed on video storytelling.
If you are coming to this session as an employee of a large
organization we recommend you bring your boss or a colleague to help
move your organization’s digital needle and create uniform buy-in
for next steps to be successful.
MEET THE INSTRUCTORS:
KEVIN O'CONNELL, founder of FYN Creative, is the facilitator for this
training and has more than 15 years experience telling stories through
audio, video, imagery and written word. He brings a wide perspective
on how video plays a role in social media strategy and how video
content can help you reach your actual business objectives.
JOSHUA HOLINBONICH, videographer employed at FYN Creative. Joshua has
been shooting video for over 6 years and has had the opportunity to
lend his visual talents toward Music videos, Short Films, Corporate
Pieces, Web Commercials, and Documentaries.
ERIC ROBINSON, video editor at FYN Creative for over a year. Eric has
experience with both video editing and camera work. He has worked on
various projects, including commercials, social media videos,
documentaries, and broadcast news content.
PROGRAM DETAILS
10:00am to 5:00pm with 30-minute lunch break in Crystal City.
No more than 10 attendees. This will sellout!
This is not held in some boring conference room. You'll get to
experience a WeWork co-working environment. We'll give you a tour too
if you'd like. Lastly, because we'll be filming, be prepared to move
around and be on camera. It helps to also come with a few talking
points of ideas on what you would like to communicate through video to
share with the group or to work on as part of your video project.
Plenty of time for specific questions and answers before, during, and
after.
MORE ABOUT FYN CREATIVE AND OUR TRAININGS:
Over the last three years, FYN Creative [http://www.fyncreative.com/]
has run small group digital storytelling and social media workshops
once a quarter for colleagues in the WASHINGTON, D.C. metro area,
representing world-renowned associations to small business owners,
startups, and government agencies. A few organizations include PBS,
the TSA, NATIONAL ARCHIVES, BALLSTON BID, SILVERBACK STRATEGIES,
AMERICAN SOCIETY OF CLINICAL ONCOLOGY, the AIRCRAFT OWNERS AND PILOTS
ASSOCIATION (AOPA) and many more. In fact, these workshops have even
started to attract professionals from the mid-Atlantic that come to
D.C. just for these workshops.
YESAQ'S
In lieu of a traditional FAQ, the answer to every question below is
yes. This was inspired by Seth Godin [http://www.sethgodin.com/sg/] as
well as the team at Basecamp
[https://m.signalvnoise.com/how-a-rest-stop-on-the-side-of-the-road-inspired-a-web-page-design-c2a65bf2e88a].
THE ANSWER IS YES.
* Can I attend if I do not work in marketing, social media, or video?
* Can I attend if I do not work or live in Washington, D.C.?
* Can I bring a co-worker or my boss?
* Is this for someone looking to enhance their digital skills or make
a career transition?
* Can I bring my DSLR or point and shoot?
* Will there be a lot of discussion?
* Will there be hands-on experience with cameras and editing?
* Will I have a better understanding of what equipment, tools, or
resources I need for my organization?
* Will I learn more about Live video?
* Can I keep in touch with Kevin & fellow attendees after the
training?
* Will there be group work?
* Will this be challenging?
* Do I have to show up right at 10:00am?
* Will it go until 5pm?
* Is there parking options? Is there a metro nearby?
* Are there plenty of lunch options within walking distance? So many
:)
The punchline: this workshop will sell out as it did for our Social
Media Deep Dives in the spring.
Can't make this one but you are still interested? Perhaps you would
rather attend a weekend workshop? Let us know by sending a quick note
to Kevin and we'll keep you in the loop - kevin@kevin-oconnell.com.
More about FYN Creative [http://www.fyncreative.com/] and Kevin
O'Connell [https://www.linkedin.com/in/kevinoconnell2/] in the
organization description below.
Refund Policy: If your plans change and you can no longer attend,
please email kevin@kevin-oconnell.com within 7 days of the workshop.
No refunds will given after this date. However, you may transfer your
registration to attend another workshop within a 90 day period or to
another person.
TESTIMONIALS:
“As a career social media manager, I was skeptical about how much I
would learn from Kevin's workshop, but I walked away with a wealth of
new knowledge on emerging trends, social media advertising, and what
makes good animated content. The small class size allowed us to
actively bounce ideas off Kevin and others in the room, which I'm sure
we all really appreciated. I've already shared some of my new ideas
with my boss, who's just as excited as I am to put Kevin's advice into
practice moving forward.” -- _Harmeet Kamboj, Communications and
Social Media Assistant at PRRI_
“FYN's workshop was very engaging and the intimate setting made it
easy to participate and ask questions. Very pleased to have walked
away with tangible ideas to bring back to the workplace. It was
definitely a worthwhile investment!” -- _Maggie Dewane,
Communication Manager Marine Stewardship Council_
“Kevin is a great speaker and very knowledgeable about all things
social media. Whether you're looking to revamp your current channels
or start from scratch, he is there to give you input and personalized
guidance. The class was well worth the time and money, I would highly
recommend to all.” -- _Christine Golden, Spargo, Inc._
“This workshop is essential for digital marketers across the board,
but especially for those who need to reignite their creativity! What a
fantastic day full of learning and insight. I will definitely
recommend to colleagues and small business owners I work with
daily.” -- _Anonymous (Non-profit professional)_
OTHER UPCOMING WORKSHOPS HOSTED BY FYN CREATIVE:
Social Media: Create High Quality Smartphone Photo & Video Content -
Washington, D.C.
[https://www.eventbrite.com/e/social-media-create-high-quality-smartphone-photo-video-content-dc-tickets-71093529661]
Discover Your Organization's Digital Voice - Washington, DC.
[https://www.eventbrite.com/e/digital-marketing-discover-your-organizations-digital-voice-washington-dc-tickets-71101256773]
Social Media & Digital Storytelling Deep Dive - Washington, DC.
[https://www.eventbrite.com/e/social-media-digital-storytelling-deep-dive-washington-dc-tickets-70807181185]
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04/12/2019 Last update