Social Media & Mobile Technology: The Good, the Bad, and the Ugly
Monday, April 23, 2018 The panel discussion will focus on the
legitimate need of social media and mobile technologies along with
their innovative use. Panelists will discuss how this technology can
improve patient outcomes and experience. They will share how their
social media strategies have evolved to reduce risk and minimize loss.
Panelists will provide examples on how their facility utilizes social
media, why they use social media, and lessons they have learned when
they started incorporation social media. Their lessons learned will
help attendees identify the perils and opportunities upon implementing
a social media strategy. Agenda 5:30 - 6:30 p.m.: Registration,
Networking & Dinner 6:30 - 7:00 p.m.: Video 7:00 - 8:00 p.m.: Panel
Discussion 8:00 p.m.: Adjourn 1.5 Face-to-Face Credit Hours Panel
Members Peter Taylor, VP of Strategy and Business Development at
Sarasota Memorial Hospital As vice president of Strategy and Business
Development for Sarasota Memorial, Peter Taylor is responsible for
connecting the public healthcare system with the local community it
serves, through marketing, communications and public relations. To
accomplish this, Peter created an in-house marketing team that manages
everything from strategy and research to branding, PR, advertising,
and digital and social media for Sarasota Memorial Hospital and its
network of healthcare providers. The team’s creative and innovative
marketing approaches have garnered attention within the industry.
Sarasota Memorial Hospital (SMH), ranked among the nation’s best for
quality care, also has been spotlighted as one of the first “Best
Practice Social Hospitals” in the U.S. and one of “HealthCare’s
Most Wired” hospitals. Peter’s team also has had work profiled in
Adweek and Ad Age, the nation’s premier publications for agency,
marketing and media industry news. Maren Auxier, Director of
Communication at Darryl Strawberry Recovery Center Maren Auxier serves
as the Director of Communications for Darryl Strawberry Recovery
Center, an addiction rehabilitation facility, and Editor for
painresource.com, an online news publication designed to help people
who live with chronic pain. Maren has 7 years of experience in digital
marketing, including content marketing, public relations and social
media management. Maren has worked in healthcare marketing since 2015
and enjoys using marketing as a tool to educate and empower patients
while meeting organizational goals. Jason Dangel, Public Affairs
Officer at Bay Pines VA Healthcare System Jason Dangel serves as the
public affairs officer for the Bay Pines VA Healthcare System
(BPVAHCS) located in Bay Pines, Fla. He is responsible for a wide
range of internal and external communications and public relations
activities for the organization which is comprised of the C.W. Bill
Young VA Medical Center in Bay Pines and VA community clinics located
in Bradenton, Cape Coral, Naples, Palm Harbor, Port Charlotte,
Sarasota, St. Petersburg, and Sebring. The BPVAHCS is one of the
largest VA healthcare systems in the country. The system serves more
than 110,000 Veterans and employs approximately 4,300 clinical and
administrative professionals. Prior to his position at the Bay Pines
VAHCS, Mr. Dangel served as a public affairs specialist with the
Veterans Integrated Service Network 8 Office located in St.
Petersburg, Fla. – the regional arm of VA health care provision,
administration and oversight for Florida, South Georgia, Puerto Rico
and the U.S. Virgin Islands. Moderator - Bill Auxier, Ph.D., CEO of
Dynamic Leadership Academy Dr. Bill Auxier is the President and CEO of
the Dynamic Leadership Academy, and CEO of Rural Health Leadership
Radio, a non-profit established to serve healthcare leaders serving
the underserved in rural America, and Adjunct Assistant Professor in
the Master’s Program in Cybersecurity at the University of Maryland
University College. He is the creator and host of the podcast Rural
Health Leadership Radio™, a contributing author to the Wall Street
Journal Best-seller Masters of Success, author of the award-winning
best-seller To Lead, Follow, and 35-year veteran of the healthcare
industry. Bill is an elected member of the National Rural Health
Association’s Rural Health Congress, a member of the International
Coaching Federation-Western Florida Chapter, Programs Chair and board
member of the American College of Healthcare Executives-Western
Florida Chapter and an Affiliate Member of the Institute of Coaching
at McLean Hospital, Harvard Medical School
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24/04/2018 Last update