Miami Arts Marketing Project is a high impact series curated for the
arts and creative ecosystem that provides the discovery of the latest
trends in marketing, innovation and exploration of innovative
partnerships and new audiences. It’s a collaborative experience
unlike any other.Engage and be inspired by local and national experts.
You'll walk away with practical tips on creating a culture of
innovation, injecting storytelling into your communications,
empowering your outreach and increasing engagement.
MAMP CONFERENCE, JANUARY 22, 2020
For arts professionals, creative entreprenuers, artists, and arts
executives.
AM IGNITE TALK OR KEYNOTE: ACTIVATING YOUR AUDIENCE WITH CREATIVITY
MICA SCANLIN, ANOTHER LIMITED REBELLION
Your organization creates cultural experiences that make meaningful
connections between people. Creative practice changes lives and builds
resilient, powerful organizations. Learn tips from a changemaker in
how to engage your audiences and members and grow your creative
muscle.
AM ACCELERATOR SESSION: POWER UP YOUR BRAND
SESSION LEADER: KRISTA KELLOGG, CENTER CONTENT
Take a deep dive into understanding your brand to know how it
influences your audience, funders and patrons. Does your brand reflect
your organization’s identity across all touchpoints: website, social
media, collateral, invitations and email messaging? This interactive
session will take your brand on a speed date to analyze what’s
working and what can improve to create a bond with your audience and
patrons.
SPEAKERS:
Octavia Yearwood
Leyden Rodriguez Cassnova, Fulano
PM IGNITE TALK OR KEYNOTE: REACH CUSTOMERS ONLINE WITH GOOGLE
PAMELA SMART, GOOGLE
Google is one of your essential digital marketing tools. Learn how
customers find your organization online and tips to promote
effectively with SEO and smart campaigns with Google Ads.
PM ACCELERATOR SESSION: ROAD MAP TO DIGITAL MARKETING
SESSION LEADER: JOHN COPELAND, GREATER MIAMI CONVENTION & VISITORS
BUREAU
Click. Click. Done. In our digital world, people are connected like
never before. Knowing your brand and knowing what tools and resources
you have to tell your story is the key to success in today’s
experience economy. From your website to your social media platforms
to email marketing and video this session will explore the spectrum of
tactics and tools and provide solutions to delivering smarter, more
personalized messaging. The session concludes with an impactful
interactive.
SPEAKERS:
Ann Nuñez, Inreact
Giovanni Insignares, Insignia Media
INNOVATIVE INTERACTIONS
CORTADA PROJECTS PLAN(T), ANOTHER LIMITED REBELLION, SPREAD YOUR
WINGS, MIAMI LOVES ARTS
REGISTER FOR THE FULL SERIES TO GAIN ACCESS TO:
* LAB 1: Corporate Pitch Session, February 25, 2020
* LAB 2: Media in the Spotlight Session, March 31, 2020
* LAB 3: Roundtable Round Up, April 28, 2020
* One on One Consultation with an Arts Marketing Professional (new
for 2020!)
_New for 2020, MAMP BREAKFAST CLUB SERIES offers elevated, more
technical conversations with industry leaders in a round table format.
Exclusively for MAMP Masters Parters. Contact Ana Padron at
ana@artsbizmiami.org for details on how to join._
-------------------------
BUY THE SERIES AND SAVE!
$75 each or $200 for all 3
LAB 1: TURNING YOUR ASSETS INTO CORPORATE SPONSORSHIP
FEB 25, 2020 9:00AM - 12:00PM
Can you artfully sell your organization’s assets to corporate
funders or effectively tell the story about your impact? A moderator
led panel discussion of corporate leaders will be followed by a
hands-on interactive. Reveal your group’s unique assets to deliver
your story with passion and flair. A fast-paced showcase will
highlight some of the day’s memorable pitches. Take a deep dive
with small group LAB intensives to accelerate your audience
development, sponsorships and skills set.
S E S S I O N L E A D E R
Cristina Blanco, United Way
S P E A K E R S
Janet Altman, Kaufman Rossin
Sebastien Laboureau, The Sagamore
Rob Regan, Lincoln’s Beard Brewery
Bill Fuller, Barlington Group
LAB 2: MEDIA MARKETPLACE: HOW DO THE ARTS GET COVERED?
MAR 31, 2020 9:00AM - 12:00PM
Getting visibility in the media is constantly evolving. Local media
leaders offer the inside scoop on how to get your arts group in the
media spotlight. Explore how to think creatively and expansively
about messaging to get your story told. Receive tips from experts on
learning to build relationships wiht local reports, create strategies
for press placement, fine-tune your message and pitch art stories to
non-traditional media. All participants receive the MAMP Media List
for the Arts.
S E S S I O N L E A D E R
Melinda Sherwood, Kreps de Maria
S P E A K E R S
Pola Bunster, Prism/Culture Crusaders
Melina I. De Rose, Artburst MIAMI
Russell Motley, MIAMI MEDIA/BOMA
Marivette Navarette, Mujerista
LAB 3: ROUNDTABLE ROUNDUP
APR 28, 2020 9:00AM - 12:00PM
Interact with peers, colleagues, and creative leaders too as we take a
deep dive into key marketing tactics and strategies covered in our
MAMP 2020 Envision Series. Explore best practices for Email
Marketing, growing your lists with Data Mining and
Segmentation, effective use of Google Grants and Adwords and more.
This session is an innovative, interactive morning that is all about
solutions – by you, for you – with input from our collective
Brain Trust.
S E S S I O N L E A D E R
Brendan Glynn, WLRN
S P E A K E R S
Jean Blackwell Font, Warehouse 4726
Giovanni Insignares, Insignia Media
Lisa Palley, Lisa Palley PR
Paola Mendez, The Blogger Union
culture
art
5699
Views
23/01/2020 Last update