The Art of Marketing and Branding

THE ART OF MARKETING AND BRANDINGFROM ADVOCACY TO IMPACT Join us for The Art of MARKETING AND BRANDING: From Advocacy to Impact - Expanding the Impact of Our Arts Messaging! At Creative Pinellas, we recognize Pinellas County as a world-class arts and cultural destination. In partnership with the CLEARWATER Arts Alliance, this eye-opening day of learning and conversation will provide insights and tools to help build new audiences, build business partnerships, add brand power to our community as an extraordinary arts region, and to use media to effectively reach an audience. Our goal is to sustain a thriving arts community that will add to the benefit of all residents and visitors to Pinellas County. Tickets are $25 and include breakfast and lunch plus the following activities that you can read about in detail here: https://creativepinellas.org/theartofmarketingandbranding/ [https://creativepinellas.org/theartofmarketingandbranding/?fbclid=IwAR0Y69M79bH4MC0XqzGhIGLHgwSmvDkpSmVfS7lDttZyXN4LdY5v9UJybj8] * KEYNOTE SPEAKER: BAHIA RAMOS FROM THE WALLACE FOUNDATION. Bahia Ramos joined the New York City based Wallace Foundation in 2018 as Director of Arts. She leads the team responsible for the strategy and implementation of the foundation’s work in areas including building audiences for the arts and promoting arts education for young people. * PANEL 1: BUILDING ARTS AUDIENCES. Panelists include Eric Blankenship, VP of MARKETING, Tampa Bay Lightning [https://www.facebook.com/lightningnhl/]; Holly Clifford Corral [https://www.facebook.com/holly.c.corral], Founder and CEO, PRESS PR + Marketing [https://www.facebook.com/thisisPRESS/]; Stephanie Gularte [https://www.facebook.com/stephanie.gularte], CEO and Producing Artistic Director, American Stage [https://www.facebook.com/americanstage/]; and Steve Weinberger [https://www.facebook.com/steve.weinberger.31], CEO, Clearwater Jazz Holiday [https://www.facebook.com/ClearwaterJazz/]. Moderated by Bahia Ramos, Director of Arts, Wallace Foundation. * PANEL 2: CREATING NEW MARKET OPPORTUNITIES. Panelists include; Liz Dimmitt [https://www.facebook.com/liz.dimmitt.1], Art and Cultural Strategist, Dimmitt Companies; Akiko Kotani, 2019 Creative Pinellas Artist Laureate & Professor Emerita of Art; Jerri Menaul [https://www.facebook.com/jerri.menaul], Owner, My Favorite Art Place; and Bryan Voliton [https://www.facebook.com/bryan.voliton], Creative Director, Beach And Main [https://www.facebook.com/BeachAndMain/] Agency. Moderated by B [https://www.facebook.com/susana.weymouth]rooke Palmer Kuhl, President, r.s.b.p. Events+PR. * PANEL 3: BUILDING THE BRAND OF AN ARTS & CULTURAL DESTINATION. Panelists include Kathy Greif, COO, Dali Museum; Mark Cantrell [https://www.facebook.com/mark.cantrell.399], President & CEO, Florida Symphony; Adrienne Mackey [https://www.facebook.com/adrienne.layton.7], Founder, Swim Pony (Philadelphia, PA) and Krista Terrell, VP Marketing & Communications, Arts & Science Council (Charlotte, NC); Ed King, Marketing Manager, ArtServ (Ft. Lauderdale, FL); Moderated by Leigh David, Arts and Culture Outreach Manager, Creative Pinellas. * PANEL 4: USING MEDIA TO REACH YOUR AUDIENCE. Panelists include Joyce Cotton [https://www.facebook.com/joyce.cotton1], Director of MARKETING AND COMMUNITY PARTNERSHIPS, WEDU Public Media [https://www.facebook.com/wedupublicmedia/]; Maggie Duffy Alexis [https://www.facebook.com/maggie.duffy.9461], Arts Writer for the Tampa Bay Times [https://www.facebook.com/tampabaycom/]; Margaret Wood Burnside, Publisher/Editor, Tampa Bay Magazine [https://www.facebook.com/Tampa-Bay-Magazine-167301616614424/];  Moderated by Jenn Holloway-Bingham [https://www.facebook.com/jennhollowaybingham/], Bayshore Marketing Group [https://www.facebook.com/BayshoreMG/]. * BRANDING WORKSHOP: UNCOVERING THE BRAND TRUTH FOR PINELLAS COUNTY AS AN ARTS DESTINATION. The final segment of the day will be a hands-on brand workshop guided by top brand innovator Kennan Burch of Brand Catalyst Partners. Together, we’ll roll up our sleeves and have some fun exploring our own brand truth. We’ll delve deep into what makes us incredible as an arts community and how we can use our discovery to create a compelling brand story that connects visitors (and ourselves) to this unique and vibrant place we call home. Moving beyond slogans or campaigns, we can seek out the things that inspire and engage emotionally and direct that passion into forming a collective brand identity. Having worked with organizations in nearly every sector of business and non-profit to help establish and invigorate brands, Kennan brings a wealth of information to this session. This workshop will open the floodgates on our creativity in understanding our brand and crafting a extraordinary messaging strategy moving forward. Friday, August 23, 2019 8:30 a.m. to 4:00 p.m. SPC EpiCenter 13805 58th St. N., CLEARWATER Tickets $25.00 Breakfast and Lunch will be served.