By the end of 2019, AMAZON IS PROJECTED TO SEE ITS SHARE OF THE TOTAL
U.S. e-commerce market reach 52.4%, up from 48% in 2018, according to
eMarketer.2018 saw an unprecedented number of changes to Amazon’s
Seller, Vendor, and Advertising platforms. We’ve seen major shifts
in how consumer brands have approached Amazon as a distribution
channel - moving from adversary, to ‘frenemy’, to recognizing that
a successful Amazon channel can actually help grow a brand’s
traditional retail and ecommerce channels.
It's time to take a step back, reassess your brand’s strategy and
make sure you are growing your brand’s strategy and profit in Q4.
During these 1-hour workshop presentations, two Amazon experts from
Bobsled Marketing will walk through the major trends that are emerging
in this important sales and marketing channel. Dive deeper into
changes in operations, marketing, and advertising that will affect
your business on Amazon - whether you currently sell there or not.
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THIS EVENT IS PERFECT FOR YOU IF:
*
Your Amazon channel is performing well now, but you know you need to
stay ahead of the game to succeed in 2019.
*
Your brand is being sold on Amazon by other parties and you need to
regain control
*
Your brand has put Amazon in the “too hard basket” in the past,
and needs to catch up!
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EVENT BENEFITS
*
Get 5 actionable scorecards that can be used to assess your Amazon
presence - now and in the future.
*
Get a 50,000-foot view of the trends in consumer behavior and the many
changes that Amazon is making to their platform which are driving
shopping activity on Amazon
*
Agenda led and facilitated by experts from Bobsled Marketing, an
Amazon-focused digital agency that has been managing Amazon accounts
established branded manufacturers since 2015.
*
Great networking opportunities with peers from other brands that are
facing similar challenges & opportunities.
THE SCHEDULE
12:00 PM - Arrival & Registration
12:15 PM - Light Lunch
12:15 PM - 1:15 PM - Presentation
1:15 PM - 2:00 PM - Networking
THE AGENDA: AMAZON Q4 PREP
Learn what actions sellers and vendors should be taking across their
operations, organic marketing, and paid advertising on Amazon to
bolster sales over the holiday period.
*
Q4 Retail Outlook on Amazon, including Bobsled’s projections around
sales volume for this important selling period.
*
Listing Optimization & SEO Best Practices. It is critical to have
product listings optimized for both searchability and conversions
throughout the year - but especially during the peak researching &
buying period. Take away actionable steps to improve your products’
ranking and conversions quickly.
*
Q4 Advertising Strategies. It’s never too early to prepare your paid
search efforts for Q4. Learn how to use Amazon’s advertising
platforms to build brand & product awareness ahead of Q4, and tactics
to use to stay top-of-mind when shoppers are ready to buy.
*
Proving Progress: 5 Tools to Audit your Amazon Presence Now &
Later. Gain 5 tools to create your own Amazon scorecard to measure
your progress before and after Q4.
This event is organized by Bobsled Marketing and is not initiated or
sponsored by, or associated with, Amazon.
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WHO ATTENDS:
This event is for brand-side marketing or sales leaders who are
accountable for their brand’s growth on Amazon.
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TESTIMONIALS
Attendees at past events have noted how the event has allowed them a
more strategic view of the Amazon landscape, as well as providing
actionable insights that can be implemented immediately.
_“Kiri Masters conducted the Sydney workshop with professionalism
and aplomb - all delivered in her friendly, approachable and relaxed
style. Kiri's knowledge and expertise re: Amazon demonstrates that
Bobsled are the go-to team for those wishing to get that extra help to
get the best from their Amazon endeavors.”_
_“Amazon is just one channel but it touches a lot of different
people, from legal to sales to marketing. Bobsled covered every angle
in their seminar—from how to deal with things like fraud and
unauthorized sellers to how to better interact with our resellers to
the social media component. It was great.”_
_“Kiri Masters did a seminar in NYC and it was very professional,
yet comfortable. They provided a better lunch than I expected and the
info was great. Plus there was plenty of interaction so my questions
all were answered easily. I'd go again!”_
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CONTACT INFORMATION
For further questions, please contact us at info@bobsledmarketing.com
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21/11/2019 Last update