3 Hour CE :: How to Legally and Ethically Manage Your Facebook Page

How to LEGALLY AND ETHICALLY MANAGE YOUR FACEBOOK PAGE (3 Hour CE) With over 1.3 billion members worldwide, Facebook remains the largest social network site. Are you using Facebook as part of your real estate marketing? Beyond the basics, how are REALTORS® using Facebook in their business? Know the basics, review current best practices, and explore how REALTORS® are using the social network to build their brand with Facebook ads and effective content. In this 3 hour GREC approved continuing education course you will: * Understand the major legal issues related to digital marketing generally and specifically for real estate professionals, * Gain a deeper understanding Facebook and how to use it to advertise and an agent’s personal responsibility to ensure compliance with current laws, the code, and professional practices when using Facebook to advertise. * Learn the importance of using a Facebook Business page to brand themselves, * Describe what is needed to have a complete and impactful Facebook profile, list 3 ways to ensure that each Facebook post is in accordance with Georgia Real Estate Law, 520-1-.09 * Be able to explain the importance of using Facebook ads to engage with their target markets, how to set up Facebook ads in order to * Grow their business - be able to explain in detail the specific rules related to gaining permission to advertise properties as stated in the Georgia Real Estate Law 520-01-.09