Customer Discovery

Eight weeks of everything a technology founder should know to get from idea to product-market fit (at lunch on Wednesdays). Open to founders of technology startups.  Course is taught by ATDC [https://atdc.org/]. Eight weeks of everything a founder should know to get from idea to product-market fit - each topic below represents a Wednesday lunch and learn session.  Format includes some group instruction and then small group support with mentors and subject matter experts.  * Crafting your business and value hypothesis  * The Art of the Interview (how to ask the right questions) * Finding Interviewees (B2B, B2C) * Market Segmentation + Market Entry Points * Business Model Canvas * Customer Personas * Pivot or Persevere * Next steps on the journey The Advanced Technology Development Center (ATDC) at Georgia Tech is Georgia’s technology incubator. Founded in 1980, ATDC has developed a global reputation for fostering technological entrepreneurship. Forbes named ATDC to its list of “Incubators Changing the World” in 2010 and 2013, alongside Y Combinator and the Palo Alto Research Center.