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ABOUT THIS WORKSHOP
Life science startups, throughout the course of their development, are
inevitably presented with multiple opportunities to engage with
strategic partners, often related to R&D or commercial aspects of the
company. One challenge innovators and tech transfer officers face is
how best to prepare, approach and structure these conversations in a
way that is engaging and will result in ongoing discussions with a
corporate partner. Understanding the diverse audiences within an
organization, and how best to position your story, (e.g. how to share
scientific information with a business development leader), will help
ensure that your message is being effectively heard and that the right
connections are being made within the corporation.
Join this workshop to learn:
*
How to understand the various “profiles/archetypes” that start-ups
may interact with within a large organization
*
How to understand some of the metrics and key pieces of information
that these audiences are seeking, and the level of detail that is
appropriate to share
*
The types of due diligence that startups should conduct prior to
meetings and how best to structure conversations to ensure an
effective encounter
*
How best to relay scientific information to business folks, and vice
versa
CAN'T ATTEND IN PERSON? JOIN US IN OUR VIRTUAL CLASSROOM. To join
this workshop virtually via Webex, select the "Virtual classroom"
ticket type at checkout - access instructions will be included in your
email receipt.
ABOUT THE INSTRUCTOR
HEATHER WALSH is the Director of External Innovation and leads
Baxter’s efforts to increase open innovation partnerships across
universities, incubators/accelerators, medical centers, and other
partners. She supports strategically-aligned transformational
innovation for all the global business units and for technology
platforms. She previously led technical assessment teams for due
diligence of new opportunities for mergers and acquisitions and
venture investment at Baxter. She joined Baxter from the University
of Chicago, where she was the Assistant Director and Head of Business
Development in the Technology Commercialization and Licensing group,
at the Polsky Center for Entrepreneurship and Innovation. She spent
nine years developing, protecting and licensing University-owned
intellectual property. In addition to her technology portfolio,
Heather supported the efforts of the commercialization team by
identifying and managing high-value contacts, coordinating the
university’s marketing strategy for the opportunity pipeline,
representing the team at multiple partnering meetings throughout each
year, and launching a program to cultivate relationships with venture
capital groups. She piloted and grew a proof-of-concept fund, managed
the Polsky Accelerator program and launched several internship
programs in collaboration with her colleagues to leverage the talents
of students and postdocs exploring alternative careers. Heather
completed a Ph.D. in Neurobiology, Pharmacology & Cell Physiology from
the University of Chicago.
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17/11/2018 Last update