Google Analytics

This course covers Google Analytics’ current features, paying special attention to new metrics, support such as Intelligence Questions, and the new Global Site Tag tracking code. The updated course discusses the characteristics of the new code as well as the code's impact on page and link tracking, Ecommerce reporting, and event creation and transmission to Google Analytics. Additionally, new scripts have been provided to allow scroll depth, video play and form completion monitoring when the new tracking code is used. This course will help you to better understand how to use and apply Google Analytics data so that you can immediately improve the success of your own digital property. This course is for marketers, vendors, consultants, and Webmasters who want an introduction to the installation, configuration, tracking techniques, and best practices of Google Analytics. Course topics: Section I: Getting Started First Steps Verifying Data Collection Registering Your Site with Google Activating Ecommerce and Demographic/Interests Data Collection Populating Your Site with Data Section II: Account Management Accounts, Properties, and Views Managing Accounts, Properties, and Views Permissions Section III: Predefined and Custom Filters Views with Predefined Filters Regular Expressions Views with Custom Filters Using Filters to Reduce Referral Spam Section IV: Data Characteristics Metrics and Dimensions Section V: The Audience Menu The Audience Menu: Top Graph Audience Menu: Middle of Page Data Audience Menu: Bottom of Page Data The Full Audience Menu The Audience Menu: Users Flow The Audience Menu: Cohorts and Benchmarks The Audience Menu: Lifetime Value Section VI: The Behavior Menu The Behavior Menu: Overview The Behavior Menu: Site Content and Site Search The Behavior Menu: Behavior Flow The Behavior Menu: Site Speed In Page Analytics Section VII: Segments Segmentation and Google Analytics Segments Segments and Strategic Planning Using Segments to Eliminate Referral Spam from Existing Data Section VIII: Goals Destination, Duration, and View Goals Goal Reporting: The Conversions Menu Goal Reporting and the Real Time Menu Goals and Custom Segments Section IX: Tracking Downloads Tracking Downloads Applications of Download Tracking Download Tracking and Goals Section X: Events Introduction to Events Events and Content Monitoring Advanced Events: Link Tracking Event Reporting Events as Goals Events and Custom Segments Advanced Events: Page Scroll Advanced Events: Form Completion Monitoring Advanced Events: Video Monitoring Section XI: Referral and the Acquisition Menu The Acquisition Menu: Overview The Acquisition Menu: All Traffic The Acquisition Menu: Search Console Tagging Links The Acquisition Menu: Campaigns The Acquisition Menu: Social Section XII: The Ecommerce Menu Sending Ecommerce Data to Google Analytics Ecommerce Metrics and Reporting Section XIII: The Conversions Menu Multi Channel Funnels Attribution and Attribution Models Working with Attribution Models Attribution Data and Return on Investment Section XIV: Experiments Introduction to Experiments Creating an Experiment with Google Analytics Managing Experiments and Interpreting Outcomes Section XV: Advanced Metrics – User Level Data User Explorer Extended User Level Analysis and Application Section XVI: Data Management and the Customization Menu Diagnostic Notifications and Custom Alerts Shortcuts and Exports Custom Reports Dashboards Calculated Measures Sharing Assets Intelligence Questions and Insights Headsets for free, Guaranteed to Run, Re-Takes for free (Up to 6 months), Interactive Classroom environment. Registration Note: We can only accept students into our classes whose tuition is being paid by an employer or sponsoring organization. Self-paying individuals cannot enroll.