Search engine optimization (SEO) is about improving the visibility of
a website in “organic” (non-paid) search engine results. This no
nonsense introduction will pull back the veil and unmask this
mysterious thing called SEO, helping you to understand and start using
it. You will be able to start improving your website’s rankings in
the search engines. You’ll learn why your website needs SEO, what
are the most important things you need to be doing to improve your
SEO, the basics of how to do those things, and what the future holds
for SEO. Taught by a professional SEO, he’ll share with you the
secrets and tools the professionals use. Whether you already have a
website or not, this course will give you the basic understanding you
need to start driving customers with search engine optimization.
Kristen McCabe Content Marketing Manager, G2 Kristen’s global
marketing experience expands across a wide range of industries,
including events, tech, publishing, film, and professional
associations. Her marketing career began in Australia, where she
created content and events for CMOs of the country’s biggest brands.
Now specializing in content marketing in Chicago, Kristen’s
expertise has been shared across numerous publications, including the
LinkedIn business blog, the Content Marketing Institute, the Local
Marketing Institute, and Eventbrite. Official Website
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04/06/2020 Last update