Social Media Strategy Mapping

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand. Allison Marchesani Ackerman Brand Strategy & Digital Marketing Consultant "Allison is a brand strategy and digital marketing consultant based in New York. After nearly 4 years helping to grow Sir Kensington's from small challenger brand through Unilever acquisition, she set out on her own to work with small, growing brands in food/beverage and wellness. Allison is energized by helping clients identify their core consumer, communications strategy, and impactful tactics that small budgets can actually afford. Allison has worked with brands including Haven's Kitchen, Belgian Boys, Stephanie Izard's This Little Goat, BESTeas, Medlee Foods, and 55 Farmers amongst others! In a past life (okay 2012 - 2014) Allison was a high school math teacher with Teach for America. She is thrilled for the opportunity to combine her current work with her teaching skills bringing to life a course with a lot more real world application than Algebra." Official Website