During this seminar, attendees will learn how the MEDIA DECIDES WHAT
TO COVER AND HOW REPORTERS EXECUTE THEIR IDEAS. We'll go over the
basic principles of news judgment using real pitches sent to
reporters, sharing ones that were accepted vs. discarded and why.
Leading the seminar will be Melissa Harris, a former vice president of
marketing at Origin Investments and Pulitzer Prize-nominated business
columnist at the Chicago Tribune. Lunch will be served.