LOOKING TO TAKE THE GUESSWORK OUT OF MARKETING?SICK OF BANKING ON
DISCOUNTS AND DEALS?
HAVE THE TIME TO PROMOTE YOURSELF BUT DON'T KNOW WHERE TO START?
WISH YOU COULD HAVE A SOLID MARKETING STRATEGY THAT ACTUALLY WORKS?
* * *
INTRODUCING: THE EMPOWERED MARKETING WORKSHOP SERIES
A 7-MONTH GROUP CONSULTING PROGRAM THAT WILL BUILD YOUR MARKETING
STRATEGY FROM THE GROUND UP. JOIN ME AND A SMALL GROUP OF OTHER
BIG-HEARTED ENTREPRENEURS ON A MONTHLY BASIS TO BUILD AN HONEST,
EFFECTIVE AND COMPREHENSIVE STRATEGY THAT IS UNIQUELY YOURS.
THROUGH THIS SERIES, YOU WILL FINALLY BE ABLE TO MARKET YOUR OWN
BUSINESS WITH CONFIDENCE. YOU WILL GAIN THE TOOLS, SKILLS, AND INSIGHT
TO BECOME A MASTER OF YOUR OWN MARKETING. YOU WILL FEEL EMPOWERED TO
PUT YOUR MARKETING IN YOUR OWN HANDS, ULTIMATELY FUELING YOUR PROFITS,
YOUR PURPOSE AND YOUR PASSION.
WORKSHOP SCHEDULE:
TAKING PLACE EVERY 3RD THURSDAY FROM 11:00AM TO 1:00PM FOR 7 MONTHS
(IF YOU'RE UNABLE TO BE PRESENT AT HEARTWOOD, YOU CAN JOIN US VIA ZOOM
VIDEO CONFERENCING. JUST EMAIL ME IF YOU'RE INTERESTED!)
WORKSHOP LOCATION:
HEARTWOOD (IN THE CONFERENCE ROOM) – 1818 DEMPSTER STREET, EVANSTON,
IL 60202
WORKSHOP DATES & LEARNING OBJECTIVES:
JUNE 20: DEFINING YOUR MARKETING GOALS (FREE SESSION!)
TAKE THIS FREE WORKSHOP TO LEARN MORE ABOUT THE PROGRAM AND TO BEGIN
THE PROCESS OF BUILDING A STRONG, PROFITABLE BUSINESS. THIS WORKSHOP
WILL PROVIDE YOU WITH CLARITY ABOUT WHAT YOU WANT AND WHY YOU WANT IT.
YOU’LL DEFINITIVELY OUTLINE YOUR PURPOSE, THE PEOPLE YOU’RE
SERVING, AND THE PRODUCT (OR SERVICE) THAT YOU’RE SELLING. THIS
WORKSHOP IS ALSO AN OPPORTUNITY FOR CHRISTINA TO LEARN MORE ABOUT YOUR
BUSINESS GOALS AND BECOME MORE ACQUAINTED WITH YOU AS A PERSON AND
ENTREPRENEUR.
JULY 18: WORKSHOP 1: PLANNING YOUR STRATEGY TO STAND OUT TO YOUR IDEAL
CUSTOMERS
*
DISCOVER YOUR EXACT IDEAL CUSTOMER AND LEARN TO THINK LIKE THEM.
*
POSITION YOURSELF BY SELLING OUTCOMES, RATHER THAN SERVICES.
*
FIND OUT YOUR STRENGTHS AND WHAT MAKES YOU UNIQUE.
*
CREATE YOUR UNIQUE SELLING PROPOSITION.
*
MAP OUT HOW YOUR SERVICES AND/OR PRODUCTS WILL REVOLUTIONIZE THE
INDUSTRY.
*
OUTSHINE THE COMPETITION BY SIMPLY MAKING THEM IRRELEVANT.
AUGUST 15: WORKSHOP 2: ENHANCING YOUR WEBSITE, AKA YOUR DIGITAL
STOREFRONT
*
LEARN WHICH WEBSITE PLATFORM IS RIGHT FOR YOU.
*
FIND OUT EXACTLY WHAT YOUR TECHNICAL CAPABILITIES ARE WHEN IT COMES TO
WEBSITE DESIGN AND DEVELOPMENT.
*
UNCOVER YOUR WEBSITE OBJECTIVES AND HOW THEY WILL CONVERT LEADS TO
SALES.
*
TAP INTO WHAT YOUR IDEAL CUSTOMER WANTS TO SEE, READ AND EXPERIENCE ON
YOUR WEBSITE.
*
UNDERSTAND THE ANATOMY OF A WEBSITE.
*
ANALYZE YOUR WEBSITE’S EFFECTIVENESS WITH A SIMPLE YET COMPREHENSIVE
CHECKLIST.
SEPTEMBER 19: WORKSHOP 3: POSITIONING YOUR OFFERINGS TO MAXIMIZE
PROFITS
*
ENHANCE YOUR SERVICE OFFERINGS IN A WAY THAT MAKES YOUR CUSTOMERS’
LIVES EASIER, MORE CONVENIENT AND MORE JOYFUL.
*
COME UP WITH “OUTSIDE OF THE BOX” SOLUTIONS THAT WILL SELL YOUR
SERVICES AT RAPID-FIRE SPEED.
*
CREATE A BEFORE/DURING/AFTER STRATEGY TO PROMOTE CUSTOMER SATISFACTION
AND RETENTION.
*
LEARN HOW TO POSITION, PRICE AND DELIVER YOUR SERVICES IN A WAY THAT
BUILDS LOYAL AND RAVING FANS.
*
UNDERSTAND WHY DISCOUNTS ARE UNNECESSARY AND POTENTIALLY DAMAGING
(EXCEPT UNDER A FEW CIRCUMSTANCES).
*
SET YOUR PRICES AT NUMBERS THAT FEEL GREAT AND MAKE FINANCIAL SENSE.
NOTE DATE (5TH THURSDAY) OCTOBER 31: WORKSHOP 4: COMMUNICATING YOUR
MESSAGE TO GO VIRAL
*
GET FAMILIAR WITH THE PROS OF CONTENT MARKETING AND HOW YOU CAN
INTEGRATE IT INTO YOUR BUSINESS.
*
DEVELOP A STRATEGIC PLAN TO STAY CONNECTED WITH YOUR AUDIENCE.
*
GENERATE CONTENT IDEAS AND DEVELOP A 3-MONTH CONTENT CALENDAR.
*
UNDERSTAND THE VALUE OF SEO IN CONTENT MARKETING AND HOW TO INTEGRATE
IT INTO YOUR PLAN.
*
WRITE IRRESISTIBLE HEADLINES THAT GATHER CLICKS, CONVERSIONS AND COULD
EVEN GO VIRAL.
*
OFFER VALUE AND INSIGHT DIRECTLY RELATED TO WHAT YOU ARE SELLING
THROUGH CONTENT.
NOVEMBER 21: WORKSHOP 5: REACHING YOUR CUSTOMERS TO GENERATE LEADS
RIGHT NOW
*
FIND OUT WHY OPT-INS ON YOUR WEBSITE OPTIMIZE AND EXPEDITE SUCCESS.
*
CREATE A SMART, EFFECTIVE AND WINNING OPT-IN OFFER FOR YOUR WEBSITE.
*
LEARN WHY EMAIL MARKETING IS THE MOST ESSENTIAL AND PROFITABLE
STRATEGY FOR YOUR MARKETING PLAN.
*
DEVELOP AN EMAIL MARKETING PLAN WITH SPECIFIC METHODS TO PROMOTE YOUR
BUSINESS.
*
GENERATE LEADS IMMEDIATELY AND AT NO COST TO YOU.
*
EXPLORE 25 FREE LIST BUILDING STRATEGIES.
DECEMBER 19: WORKSHOP 6: MARKETING YOUR BUSINESS THROUGH PROVEN
STRATEGIES
*
GET COMFORTABLE WITH MARKETING AND FIND OUT HOW EASY IT IS TO BECOME A
PHENOMENAL (& ETHICAL!) MARKETER.
*
FIND OUT WHAT LEVEL MARKETER YOU ARE AND THE FIVE DISCIPLINES NEEDED
FOR MARKETING MASTERY.
*
NETWORK LIKE A PRO BY WOOING INFLUENCERS TO HELP GROW YOUR LIST AND
BUSINESS.
*
PITCH AND SELL ANYTHING WITH A PROMISING AND PROFITABLE SALES LETTER
FORMULA.
*
TURN WORDS INTO MONEY THROUGH A COPYWRITING TACTIC CALLED "THE TEASE."
*
UNLOCK 8 WRITING SECRETS THAT WILL INSTANTLY MAKE YOU MORE PERSUASIVE.
IS THIS WORKSHOP SERIES FOR YOU?
THIS SERIES IS FOR CONSCIOUS, SOULFUL, BIG-HEARTED ENTREPRENEURS THAT
WANT TO EITHER LAUNCH A BUSINESS OR CHANGE THE WAY THEY MARKET THEIR
CURRENT BUSINESS TO REACH MORE (AND BETTER!) CLIENTELE AND ACHIEVE
HIGHER PROFITS.
WHETHER YOU ARE AN ACTION-ORIENTED, AMBITIOUS BEGINNER, OR ALREADY
SUCCESSFUL BUT WANT TO GROW YOUR AUDIENCE AND REVENUE ONLINE, THIS IS
THE PROGRAM FOR YOU. THIS PROGRAM IS PERFECT FOR SERVICE-BASED
PROFESSIONALS, PARTICULARLY IN THE WELLNESS INDUSTRY, SUCH AS COACHES,
THERAPISTS, TRAINERS, AND PRACTITIONERS.
WHAT YOU GET AT EACH WORKSHOP:
*
LECTURE FOLLOWED BY EXERCISES, ALONG WITH IN-CLASS FEEDBACK FROM
CHRISTINA
*
BONUS TAKE-HOME ITEMS FROM EACH WORKSHOP, INCLUDING RESOURCE LISTS &
TUTORIALS
*
A SPECIAL DISCOUNT OFFER ON ONE-HOUR, ONE-TO-ONE MARKETING CLINICS,
WHICH CAN BE USED AT ANY POINT DURING THE SERIES, AS OFTEN AS YOU’D
LIKE
WHAT IT COSTS:
$60 PER WORKSHOP OR $324 FOR THE ENTIRE SERIES (A 10% DISCOUNT!)
ABOUT CHRISTINA:
_ALL TOO OFTEN, CONFIDENT, CAPABLE ENTREPRENEURS HAVE BUSINESS DREAMS
THAT CAN HELP OTHERS AND CHANGE THE WORLD, BUT THEY LACK THE MARKETING
KNOWLEDGE AND SKILLS REQUIRED TO MAKE IT A REALITY. THAT’S WHERE I
COME IN. I WILL ARM YOU WITH THE TOOLS, STRATEGIES AND RESOURCES
REQUIRED FOR YOU TO DO IT ALL YOURSELF – IN A WAY THAT NOT ONLY
SAVES YOU TIME, BUT MAKES YOU MORE MONEY._
_I HAVE A DEEP COMMITMENT TO THOSE THAT WANT TO CONSCIOUSLY AND
AUTHENTICALLY MAKE A DIFFERENCE THROUGH THEIR BUSINESSES, AND I WANT
TO HELP YOU GET THE WORD OUT. MY PASSION IS TO HELP YOU BUILD THE
BUSINESS YOU DESIRE AND DESERVE THROUGH HONEST AND AUTHENTIC MARKETING
PRACTICES._
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18/10/2019 Last update