February Innovation Workshop: Journey Mapping as a way to inspire innovation

8:00a: Doors Open

8:00 - 8:30: Breakfast & Networking

8:30 - 10:00: Workshop & Activities

A customer journey map is a powerful tool. It provides a framework that enables you to improve your customer experience. It documents the customer experience through their perspective, helping you best understand how customers are interacting with you now and helps you identify areas for improvement moving forward.

On February 17, Collabo Creative will how Journey Mapping an be used as a method to inspire innovation. As you lay out every step of your user, discover how you might innovate and turn the ordinary experience into something extraordinary.

Collabo Creative is a Service Design and Creative Strategy Consultancy that utilizes a human-centered approach to both commercial and social innovation projects. Collabo works with businesses, organizations, and communities to improve products and services through helping clients deeply understand the unique experiences of the people they serve.

Terri Wada is President and Co-founding Partner at Collabo Creative. She holds several design education and community positions including adjunct faculty at Indiana University Herron School of Art and Design; Director of Programming for AIGA Indianapolis; and is a core team member of Design Indy, a new initiative set out to uncover the power of design in Indianapolis. 

Pamela Napier is the Co-founding Partner of Collabo Creative and Assistant Professor Visual Communication Design at Indiana University's Herron School of Art + Design. She has presented and deployed her research nationally and internationally, and has given presentations and workshops at design education conferences, events and universities.

Thank you to these sponsors that help make Centric possible. If you are interested in learning more about sponsorship opportunities, please email Jason Williams at jason@centricindy.org.