Cintrifuse Startup Series: The Startup Guide to Audience Segmentation

When an entrepreneur is preparing to launch her or his STARTUP, they want to shout it to the rooftops and build a broad base of awareness. Yet, STARTUPS AND ESTABLISHED BUSINESSES FACE RESOURCE CHALLENGES THAT LIMIT THEIR ABILITY TO BUILD AWARENESS AND TRIAL.This workshop series will provide entrepreneurs with basic tools they can apply to their own startup to define priority audience segments and create actionable plans to reach them with smart influencer relations activities. And like many things entrepreneurs face, these are activities you can take on for a shoestring budget. PART 1: AUDIENCE SEGMENTATION Defining a strategic approach for communication is a priority for remaining efficient and focused for any startup. Strategic audience priorities may shift in the months before launch, at and just after launch, and then for sustaining the business. This workshop will help you prioritize which audiences to focus on during each phase and will help you focus your key messages for each audience segment. ABOUT CHRIS HALL Christine (Chris) Hall is a brand strategist, writer, and entrepreneur who helps organizations shape core brand fundamentals, evolve messaging strategies, and engage audiences in meaningful, business-building ways. She is founder of Dead Low Brewing and Blossoms & Root Communications. She has created new brands from scratch and helped legacy brands evolve by shaping brand fundamentals and integrated communication strategies. She has branding and communication experience across multiple categories, including CPG, healthcare, beer and brewing, manufacturing, finance, food, education, community-branding, and non-profits. WE RECOMMEND YOU JOIN FOR PART 2 : PR ON A SHOESTRING AS WELL! THIS EVENT WILL ALSO BE LED BY CHRIS HALL ON APRIL 30TH FROM 4:00-6:00. THIS EVENT IS FREE TO CINTRIFUSE STARTUP MEMBERS. Please email kathryn@cintrifuse.com for a promo link to register for this event.