Our classroom TRAINING PROVIDES YOU THE OPPORTUNITY TO INTERACT WITH
INSTRUCTORS AND BENEFIT FROM FACE-to-face instruction.COURSE
DESCRIPTION:
This Training, ‘Marketing Essentials’ cover the basics of
marketing and are intended not only for people who are new to a
marketing role, but just about anybody in the organisation. A basic
understanding of the subject is particularly valuable to people in
management, selling and customer service roles.
TRAINING COURSE CONTENTS:
Effective marketing is vital to ensure the survival and growth of any
business. It does not matter whether the business is large or small or
what products or services the business supplies, the truth is that
effective marketing cannot be ignored and is essential for any
successful organisation.
COURSE TOPICS:
This training on, ‘Marketing Essentials’ will help you understand
marketing concepts and how they link to the growth strategy of the
business. They will also give you a solid grounding in market analysis
and how marketing influences customers. The Marketing Essentials
training include:
Cookies – In this activity learners are introduced to the concept of
marketing by considering how a small local business should market
itself.
What is marketing? – This short exercise helps learners to
understand what marketing is and the wide range of business activities
it involves.
Growth Strategies – Learners find out about different types of
growth strategies adopted by businesses and how important it is for
marketing to align to strategy.
The Marketing Mix – The Marketing Mix and the Extended Marketing mix
are explained to learners.
The Marketing Triangle – Participants are provided with a logical
approach to marketing using our marketing triangle.
The Marketing Triangle: Understand – The importance of market
research is explained and learners find about the four elements they
need to understand to market effectively. There is also a short
introduction to the PESTEL analysis.
The Marketing Triangle: Solve – The importance of providing
solutions based on customer requirements is explained.
The Mystery of the British Motor Cycle Industry – The British Motor
Cycle industry is used as a case study to consider what can happen
when products no longer meet customer requirements.
The Marketing Triangle: Communicate – Learners are introduced to the
promotional mix and the various communication media available. They
are then asked to apply this information in a brief activity.
Promotional Poster– An activity to consolidate key themes covered
during the training
COURSE FEATURE:
At the end of this Marketing Essentials training you will be able to:
Explain what marketing is and how it links to the growth strategy of a
business
Identify the components of the marketing mix and extended marketing
mix and explain how marketing affects all areas of the business
Use the marketing triangle as a logical and customer centred approach
to marketing
CERTIFICATION:
Once after the training you receive course completion certificate from
Mangates
WHO CAN ATTEND?
Anybody who is interested in learning Effective Soft Skills.
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10/08/2021 Last update
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