This workshop will explore the strategies and tactics that creative business owners use to grow their online audiences and drive sales. Students can expect to gain an understanding of how to formulate a content strategy, optimize conversion funnels, deploy email and social media marketing, and identify strategic partners.
About the Instructor
Jeff Lahens is the CMO at
Creative Economy Series 2019-20
This workshop is being offered as part of the Creative Economy Workshop Series at MassArt. This series of one-day, non-credit lectures and workshops is focused on professional development for practicing and aspiring creative entrepreneurs, artists, designers, and freelancers. MassArt students and City of Boston Certified Artists are eligible for a reduced ticket price, email
This program is supported through a partnership with the