This 3 day workshop is intended to help you explore, discover and asses the strength of your company's visual brand and identity by studying some of the world's most successful brands' strategies and techniques, marketing materials, and design principles. Through our discovery we will learn how to use some of the new techniques we've discovered as well as how to apply them to your brand to further strengthen and enhance your business' identity in the marketplace.
Importance of Branding
Logotypes, successful brands
Psychology of Color
Typography
Create your brand and/or branding strategy guidelines
Led by Orlando Rivera, Freelance Multimedia Designer