Intro to Digital Strategy & B2C Marketing with Chris Arena of GFTB Digital

INTRODUCTION TO DIGITAL STRATEGY AND B2C MARKETING BEST PRACTICES WITH CHRIS ARENA OF GFTB DIGITAL These classes will serve as an introduction to digital strategy and B2C marketing best practices and omni-channel marketing strategy. These classes will focus on organic marketing, not PPC, SEM, or advertising. From designing and developing a robust content strategy, to building a micro-influencer surprise and delight program, to testing and iterating on strong data strategy and competitive analysis - these classes will help strengthen students’ ability to market their product, services, or causes across social media, websites, apps, newsletters, and a variety of other marketing channels.