Main Question: Are DATING APP COMPANIES AND DATING APP USERS AT CROSS
PURPOSES? In what ways do people s interactions and self-presentation
on DATING APPS REFLECT THE MARKET LOGIC OF CAPITALISM?Two quotes
"...if you think of DATING APPS, what they want is your eyeballs on
the app. They want you to keep swiping, because while you’re doing
that, the app is collecting your data, and that’s how it makes
money. The worst thing for that app is that you meet someone you
really love, because then you have no interest in swiping any more. So
the apps are built to be compulsive because it helps their business
model to keep US lonely and isolated and continually on the lookout."
- Kristen R Ghodsee in
https://theface.com/society/capitalism-politics-sex-relationships-volume-4-issue-3
[https://theface.com/society/capitalism-politics-sex-relationships-volume-4-issue-3]
"There may always have been a DATING MARKET, but today people’s
belief that they can see it and describe it and control their place in
it is much stronger. And the way we speak becomes the way we think, as
well as a glaze to disguise the way we feel. Someone who refers to
looking for a partner as a numbers game will sound coolly aware and
pragmatic, and guide themselves to a more odds-based approach to
DATING. But they may also suppress any honest expression of the
unbearably human loneliness or desire that makes them keep doing the
math."
- Ashley Fetters and Kaitlyn Tiffany and in
https://www.theatlantic.com/family/archive/2020/02/modern-dating-odds-economy-apps-tinder-math/606982/
[https://www.theatlantic.com/family/archive/2020/02/modern-dating-odds-economy-apps-tinder-math/606982/]
These two quotes will frame the discussion. In particular we will
explore the following questions.
- What is the business model for these DATING APPS, i.e., how do they
make money?
- What could these apps do to incentivize you to engage in behaviors
that help them make a profit?
- Are these behaviors consistent with those that are helpful in
finding a relationship?
- How would you design a dating app if you were not motivated by
profit?
Relevant Reading
- The DATING MARKET IS GETTING WORSE
https://www.theatlantic.com/family/archive/2020/02/modern-dating-odds-economy-apps-tinder-math/606982/
[https://www.theatlantic.com/family/archive/2020/02/modern-dating-odds-economy-apps-tinder-math/606982/]
- How Does Tinder Make Money
https://medium.com/@monalisapaul_88268/tinder-business-model-how-does-tinder-make-money-498659f3f7cc
[https://medium.com/@monalisapaul_88268/tinder-business-model-how-does-tinder-make-money-498659f3f7cc]
Extra reading
- The business of DATING APPS HOW DO SWIPES ACTUALLY MAKE
MONEY?https://www.businessofbusiness.com/articles/how-dating-apps-make-money-tinder-bumble/
[https://www.businessofbusiness.com/articles/how-dating-apps-make-money-tinder-bumble/]
- Pew Research Center: collection of results on how people today view
DATING
https://theface.com/society/capitalism-politics-sex-relationships-volume-4-issue-3
[https://theface.com/society/capitalism-politics-sex-relationships-volume-4-issue-3]
- Attraction Inequality: Takes the logic of DATING MARKET TO EXPLORE
SOME DARK IDEAS ABOUT SEXUALITY.
https://quillette.com/2019/03/12/attraction-inequality-and-the-dating-economy/
[https://quillette.com/2019/03/12/attraction-inequality-and-the-dating-economy/]
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