JOIN US FOR THE TWIN CITIES WOMEN IN DIGITAL ANNUAL MEETING ON JUNE
21, 2018!
HOW TO USE DATA TO FIND THE RIGHT AUDIENCE FOR YOUR MARKETING
CAMPAIGNS
AS DIGITAL MARKETERS, WE ARE AT A PIVOTAL TIME WHERE WE HAVE ACCESS TO
MASSIVE AMOUNTS OF DATA TO EFFECTIVELY AND EFFICIENTLY DELIVER OUR
CAMPAIGNS TO THE RIGHT CONSUMER AT THE RIGHT TIME. WITH THAT DATA
COMES GREAT RESPONSIBILITY. IN LIGHT OF THE DATA HEADACHES COMING OUT
OF FACEBOOK, MARKETERS ARE SCRAMBLING TO ADJUST THEIR PAID SOCIAL
STRATEGIES IN A SHIFTING LANDSCAPE. LEARN WITH US ABOUT EFFECTIVE DATA
SEGMENTATION AND AUDIENCE TARGETING - AND HOW TO MAINTAIN A
COMPETITIVE ADVANTAGE WHILE CREATING A GREATER FOCUS ON DATA PRIVACY.
*CLINK CLINK* - MIMOSAS & BREAKFAST WILL BE PROVIDED!
AGENDA:
8:00am - 8:30am: Check-in. Mix + Mingle. Grab a Bev & Breakfast.
8:30am - 8:40am: Updates + News from City Champion and Board
8:40am - 9:35am: MERRY MORUD, Associate Creative Director, Aimclear
9:35am - 9:45am: _Break_
9:45am - 10:10am: KIELLEY YOUNG, Senior Manager CRM Strategy, Warner
Music Group
10:10am - 10:35am: Special Thanks + National Update from ALAINA
SHEARER, Founder + CEO, Women in Digital
10:35am - 11:00am: Public Ask + Give Session led by Twin CITIES CITY
CHAMPION CAROLYN LANE. Followed by opened Asks + Gives exchange.
Members trade their power by asking for, and giving, support, advice,
and favors.
TICKETS:
* FREE for Members
* $45 for non-members. Become a WOMEN IN DIGITAL MEMBER here
[https://womenin.digital/join/].
GUEST SPEAKERS:
KIELLEY YOUNG, Senior Manager CRM Campaign Strategy, Warner Music
Group
Kielley has spent the last five years managing email marketing and the
fan retention strategy at Warner Music for brands including Atlantic
Records and Warner Nashville. Working with operations, solutions, data
management and legal teams she has helped to craft process, strategy
and testing goals for the organization. Part marketing consultant and
part data scientist, Kielley works to make data-driven marketing not
just a goal but the reality within her organization.
ALAINA SHEARER, Founder + CEO, Women in Digital
Alaina is the Founder and Original Member of WOMEN IN DIGITAL, a
ground breaking 1000+ member organization uniting WOMEN IN DIGITAL
CREATIVE PROFESSIONS BEHIND ONE PURPOSE – to empower each other
through one another. She founded WOMEN IN DIGITAL IN JUNE OF 2016.
Also find her podcasting for Women in Digital's Slings & Arrows
[https://itunes.apple.com/us/podcast/slings-and-arrows/id1192808555],
contributing to AdWeek
[http://www.adweek.com/digital/why-i-created-a-digital-conference-where-only-4-of-tickets-are-set-aside-for-men/],
wrangling she and her husband's four children, and managing her
DIGITAL AGENCY Cement Marketing
[http://www.cementmarketing.com/]. Connect on LinkedIn.
[https://www.linkedin.com/in/alaina-shearer-4622ba5/]
MERRY MORUD, Associate Creative Director, Aimclear
A well-known paid social trailblazer, Merry Morud of Aimclear will
share tips to transform your advertising strategies and take a fresh
approach to audience development. Working with Aimclear since 2008,
Merry has spearheaded social ad campaigns for a variety of Fortune and
Global 500 companies. She is currently under contract with Uber in San
Francisco, managing paid social rider acquisition.
WHO SHOULD ATTEND?
*
All women in digital creative, marketing, advertising, and tech fields
are welcome. Our members have a digital focus within the marketing,
advertising, and communications industries. From content strategists
to designers, developers to social marketing pros and CMOs – you are
all women in digital and all welcome at our events.
*
You DO NOT have to be a Women in Digital member to attend this event.
Join here. [https://womenin.digital/join/]
*
Please do not attend if you have a sales motivation. Soliciting our
attendees and members for business or sales is strictly prohibited. If
you do so, you will kindly be asked to leave OR you can officially
sponsor us (a better option).
*
Men, we prefer you not attend our member meetups. Why? By nature, when
faced with challenges, women respond by creating community. This is
ours. Would you like to support us? There are so many ways:
*
Sponsor an event [https://womenin.digital/sponsors/].
*
Buy group memberships [https://womenin.digital/join/] for the women on
your team.
*
Attend our National Conference
[https://womenin.digital/2018-national-women-in-digital-conference/].
*
You won’t be alone. Click here
[https://womenin.digital/the-man-page/?et_fb=1] for a list of the men
who have stepped up in a big way for us.
_If you are interested in sponsoring this event or others, please
contact Renee at renee@womenin.digital_
_THANK YOU TO OUR SPONSOR:_
Founded in 1995, Ciceron is one of the United States’ first
full-service digital marketing agencies, having continuously served
clients for the past 23 years. Dedicated to a plurality of voices in
the workplace, we recognize that everyday people, not only marketers,
are fully involved in co-creating powerful brand experiences. The firm
has a long history of breaking new ground in emerging technology,
creative expressions, changing consumer behaviors, and using data to
drive real value for brands. A multi-award winning agency, Ciceron
continues to thrive as leaders in the world of unified digital media.
ciceron.com [http://ciceron.com/] | Twitter
[https://twitter.com/ciceronhq] | Facebook
[https://www.facebook.com/ciceron] | LinkedIn
[https://www.linkedin.com/company/ciceron/]
PARKING + DIRECTIONS:
Pinstripes is located just north of 494 off of France Ave.
Complimentary parking is available.
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22/06/2018 Last update