The world of traditional graphic design has long emphasized culture
and art as important means of communicating with an audience. As
digital product designers, our conversations tend to focus less on
culture, and more on business goals, users, and stakeholders. As a
result, we overlook the need to think beyond the next iteration of our
product. This presentation will explore ways to overhaul the creative
process by cultivating a deeper understanding of human emotion and
culture.Presenter
Greg Howell, Director of Design at Leadpages
As an alumnus of the Savannah College of Art & Design, Greg brings
traditional design thinking into the digital product sphere. He has
worked in the industry from brand and print design to UX and UI
development. Greg has partnered with agencies and startups alike to
define how their experience equates to brand values. He is currently
the Director of Design at Leadpages looking at how design and
creativity affect the business through both brand and product design.
This presentation is brought to you in collaboration with:
culture
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24/06/2017 Last update