How the Mass Media Cover Health, Science, and the Environment

_LIGHT REFRESHMENTS WILL BE PROVIDED AT THE LECTURE._ LAURA HELMUTH, PHD --HEALTH, SCIENCE AND ENVIRONMENT EDITOR, _THE WASHINGTON POST_ DR. HELMUTH IS A LEADER IN SCIENCE JOURNALISM, AND UNDERSTANDS TODAY'S CONSTANTLY EVOLVING MEDIA ENVIRONMENT. SHE HAS BEEN AN EDITOR FOR _NATIONAL GEOGRAPHIC_, _SLATE_, _SMITHSONIAN_, AND _SCIENCE _MAGAZINES, AND A FREELANCE WRITER OR EDITOR FOR THE _NEW YORK TIMES_, _NAUTILUS_, _NATIONAL WILDLIFE_, _STANFORD MEDICINE _AND OTHER PUBLICATIONS. HELMUTH IS PAST-PRESIDENT OF THE NATIONAL ASSOCIATION OF SCIENCE WRITERS AND A MEMBER OF THE BOARD OF TRUSTEES FOR THE SOCIETY FOR SCIENCE & THE PUBLIC. FAQS WHAT ARE MY TRANSPORT/PARKING OPTIONS GETTING TO THE EVENT? THE PARKING RAMPS MAY HAVE LIMITED SPACE AVAILABLE DURING THESE LECTURES. PLEASE PLAN ACCORDINGLY. THE EAST RIVER ROAD GARAGE PROVIDES BOTH DISABILITY AND SHORT-TERM PARKING FOR COFFMAN. WITH AN ATTACHED ENTRANCE TO THE SOUTH SIDE OF THE BUILDING, THE EAST RIVER ROAD GARAGE IS EASILY ACCESSIBLE FROM DELAWARE STREET. NEARBY PARKING RAMPS INCLUDE THE WEISMAN GARAGE AND WASHINGTON AVENUE RAMP. PLEASE GO TO CAMPUSMAPS.UMN.EDU FOR MORE INFORMATION AND ALLOW PLENTY OF TIME TO FIND PARKING. ALL-DAY PARKING COSTS ARE APPROXIMATELY $13. FOR INFORMATION ABOUT BUS, LIGHT RAIL OR OTHER OPTIONS, AND MAPS, VISIT THE PARKING AND TRANSPORTATION SERVICES WEBSITE AT PTS.UMN.EDU. WHERE CAN I CONTACT THE ORGANIZER WITH ANY QUESTIONS? CALL THE CONSORTIUM OFFICE AT 612-625-0055 OR EMAIL CONSORTM@UMN.EDU. DO I HAVE TO BRING MY PRINTED TICKET TO THE EVENT? NO, HOWEVER, YOU MUST CHECK IN AT THE REGISTRATION TABLE BEFORE ENTERING THE LECTURE. COMMENTATOR: REBEKAH H. NAGLER, PHD--ASSOCIATE PROFESSOR, HUBBARD SCHOOL OF JOURNALISM AND MASS COMMUNICATION, UNIVERSITY OF MINNESOTA MODERATOR: MICHAEL T. OSTERHOLM, PHD, MPH--DIRECTOR, CENTER FOR INFECTIOUS DISEASE RESEARCH AND POLICY (CIDRAP); REGENTS PROFESSOR; MCKNIGHT PRESIDENTIAL ENDOWED CHAIR IN PUBLIC HEALTH, UNIVERSITY OF MINNESOTA DESCRIPTION IN AN AGE OF WEAPONIZED FALSE INFORMATION AND VIRAL CONSPIRACY THEORIES, MAJOR MEDIA PUBLICATIONS ARE IN AN ARMS RACE TO GET ATTENTION FOR LEGITIMATE, EVIDENCE-BASED REPORTING ABOUT SCIENCE, HEALTH, AND THE ENVIRONMENT. THIS LECTURE WILL COVER HOW THE MEDIA ARE ADAPTING TO BECOME MORE TRANSPARENT ABOUT REPORTING PRACTICES AND JOURNALISTIC STANDARDS, USING SOCIAL MEDIA TO REACH PEOPLE IN NEW PLACES, AND APPLYING LESSONS FROM RESEARCH ON COMMUNICATION. THE LECTURE WILL INCLUDE PRACTICAL ADVICE ABOUT HOW SCHOLARS, SCIENTISTS, AND PHYSICIANS CAN SUGGEST STORIES, BECOME EXPERT SOURCES, AND WRITE FOR THE MASS MEDIA THEMSELVES. THIS EVENT IS FREE AND OPEN TO THE PUBLIC. LIGHT REFRESHMENTS WILL BE PROVIDED.