Almost 5,000 marketing technologies are now available to increase sales and marketing efficiency, a huge leap from the 150 that were part of the landscape back in 2011. B2B Marketers are wondering what mix of inbound marketing, content marketing and marketing automation tools they need to invest in to maximize their return when attracting and converting leads.
A panel of local experts will address the following topics during our next networking event:
- Implement marketing technology as part of a broader communications strategy
- Get anonymous visitors to raise their hand
- Transform passive content into active buying journeys
- Have lead scoring reflect true marketing engagement when measuring ROI
Panelists
Renee Gellatly, Chief Client Strategist, b2b 360
John Phillips, Vice President, Marketing, Drip
Rob Shellum, Account Director, LookBookHQ
Kate Vann, Director of Marketing, Secondary, Lifetouch National School Studios
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27/04/2018
Last update
Nearby hotels and apartments
6465 Wayzata Blvd, Minneapolis, 55426, MN, United States