Introduction to Biomimicry

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20 FEB Tue 2018

4:30 PM 7:30 PM

Event ended

Hosted by

PDMA Minnesota Chapter

Thank You GOLD Sponsors!

REGISTRATION CLOSES 5:00 PM, FRIDAY, 2/16/18. NO WALK-INS.
Photo ID required at registration

Park in Ramp A (see map at bottom), Skyway to Bldg 3

Schedule:

4:30 Networking begins

5:00 First Tour of Optum

5:30 Second Tour of Optum

6:30 Denny Royal: Biomimicry

Title: Introduction to Biomimicry

Session Description:

The practice and process of Biomimicry is quickly emerging as an important tool for businesses who need to innovate and create more sustainable products and the solutions for a changing marketplace. Combining Human Centered Design and Biomimicry to create life friendly solutions is where we need to be headed as designers and product developers. The combination of these two disciplines allows us to create solutions that fit into a circular economy and a way of designing that is much more resilient and sustainable. Denny Royal, Principal at Azul Seven will talk about the combination of Biomimicry and Human Centered Design and what the emerging combination of these disciplines might look like.

Key Take Aways:

Basic understanding of biomimicry.
Understanding of how biomimicry has been applied as an innovation framework.
Understand how the combined disciplines of HCD and Biomimicry create better solutions.

Session Leader: Denny Royal

As a principal and Azul Seven's Biomimicry and Design Practice leader, Denny Royal has grown and nurtured the organization’s human-centered design approach. Denny’s background in biomimicry, design research, customer experience, brand, design and technology allows him to help clients solve challenges from a holistic perspective.
Denny has engaged with a wide variety of clients including extensive work in travel, financial services, education, and a recent focus on health and wellness and health care innovation. Denny holds a deep interest in behavior design with the goal of encouraging real behavior change rather than incremental improvement.
Denny uses his background and training in biomimcry, design thinking and behavior design to speak and train others in these methodologies. He speaks regularly at health care and design industry conferences and events advocating for a human-centered approach to the design process.
Denny’s professional experience includes solving brand, service and product challenges for clients such as Royal Caribbean, Target, GE and Aetna's emerging businesses unit, Healthagen. Denny holds a MS in Biomimicry from Arizona State University, a Professional Certification in Biomimicry from Biomimicry 3.8, a BFA in design and a minor in cultural anthropology from Ball State and has continued his training at the Stanford d.school and through the Persuasive Technology Lab at Stanford. In 2012, Denny was selected as a Presidential Innovation Fellows finalist under President Obama’s Innovation Fellows Program.