Why Can’t We Be Friends? Give Sales + Marketing a chance to hug it out

A little workplace tension is good right? However, in many organizations, there is a big divide between understanding the combined roles of MARKETING AND SALES IN THE ALL COVETED SEARCH FOR REVENUE GROWTH. Study after study shows that both marketing and sales are converging. Titles like Chief Revenue Officer are being created by organizations more rapidly with a combined oversight. Plus more and more of the buyer’s journey is being completed before sales professionals are brought into the picture. What should the marketing team do to harness the urgency of this mutual dependency? Join us for a lively session to discuss how to create more synergies between these two critical functions. Sales and Marketing Executive Michael Thomas will give his unique perspective having served leadership roles in both disciplines. You will leave with a sense of what metrics are being tracked by market leaders and how you can win over new friends in your leadership team by changing the way you talk about your marketing results. ABOUT MICHAEL THOMAS Michael Thomas has served executive-level marketing and sales roles including the Chief Revenue Officer for Rehearsal, a sales enablement SaaS company. Before joining Rehearsal, Michael acted as a Partner and Chief Marketing Officer for Noble Studios, an internationally respected digital marketing agency. Michael's prior career stops include executive leadership roles in both marketing agencies, software firms, destination marketing organizations, and technology-focused entrepreneurial and economic development organizations.