Using Social Media to Support Your DNI

Drive Innovation: USING SOCIAL MEDIA TO SUPPORT YOUR DIVERSITY & Inclusion Initiatives - JSWT#25 Description: Diversity and inclusion (DNI) is not a trend. In fact, in order for brands to stay competitive and ethical in today’s market, DNI initiatives need be aligned with their SOCIAL MEDIA MARKETING STRATEGIES. SOCIAL MEDIA IS A POWERFUL AND EFFECTIVE TOOL THAT CAN INTERNALLY IMPROVE DNI IN THE WORKPLACE WHILE EXTERNALLY ATTRACT A DIVERSE AUDIENCE OF EMPLOYEES AND CONSUMERS. In this presentation, we will explore how to create and execute SOCIAL MEDIA STRATEGIES TO FURTHER YOUR DNI INITIATIVES IN A RELATABLE WAY THAT ACTUALLY REPRESENTS TODAY’s consumers. Bio: Deirdre Lopain is a digital storyteller with over 18 years of experience in public relations, marketing, branding, and event production. Her focus is helping brands leverage the power of digital storytelling by blending PR and marketing strategies into integrated digital communication campaigns that breakthrough online clutter. She has been fortunate enough in her career to develop and execute memorable large-scale campaigns and events for iconic brands including: Live Nation, WWE, HBO Sports, UFC, Miss America Organization, Feld Entertainment, and the NHL. In 2017, she was recognized as one of the Top Women in PR that Lead, Inspire and Build Successful Brands by Women in PR North America. Deirdre sits on the executive board for the PRSA New Jersey and serves as the chapter’s Director of Communications and SOCIAL MEDIA. Important to know: Parking is metered (now with license plate number instead of spot number). Please allow time to pay meter. Fast and easy parking management with the app: Apple: https://apps.apple.com/us/app/asbury-park-parking/id1237340067 [https://apps.apple.com/us/app/asbury-park-parking/id1237340067] Android: https://play.google.com/store/apps/detailsid=com.passportparking.mobile.asburypark&hl=en_US [https://play.google.com/store/apps/details?id=com.passportparking.mobile.asburypark&hl=en_US] COWERKS is located in the Lakehouse Building on the 3rd Fl. The itinerary is as follows: 6:30-7:00 - Sign in, Networking and light refreshments 7:00-7:15 - Special announcements 7:15-8:00 - Speaker 8:00-8:30 - Q&A and additional networking