WEBSITE & SOCIAL MEDIA STRATEGIES WORKSHOP
In today's market, harnessing the power of social media is a must if
you want to grow your business and your brand. The same goes for your
website. It is vital to position yourself online with a strong
internet presence that reassures and strengthens the consumers trust
in your business and motivates them to engage more with your business.
This workshop will provide tools and actionable strategies to optimize
your website and online infrastructures and using social media to
promote and grow your business.
TOPICS INCLUDE:
* Identifying the purpose/objective and audience of your website;
* Keyword research to build out your website content
strategically;
* Strategies to increase your website's visibility in the search
engines;
* Building your website's reputation via blogs and social media;
* Additional marketing strategies to implement in your website to
stay relevant;
* Measuring the effectiveness of your web design and strategies;
* Social media importance for the growing small businesses;
* Integrating social media into your business and marketing
strategy;
* Differentiating social media platforms differ & selecting the best
ones for your business;
* Using social media for lead generation;
* Social media marketing tactics;
* Third party tools to help manage your social media marketing
efforts;
* Using analytics and measuring success.
PRESENTERS
STAN ROBINSON
_Stan Robinson, CEO of SHR Marketing, helps businesses and
professionals integrate social media and content marketing into their
business strategy. He specializes in showing clients how to leverage
LinkedIn for sales, marketing, reputation management, and finding
talent._
_Stan’s professional background has been in sales and marketing with
organizations ranging from start-ups to Fortune 1000 companies in the
publishing, technology and business consulting industries. He is a
member of the Wells Fargo Community Advisory Board, the New Jersey
NAACP Economic Development Committee, and the Workforce Development
Board of Union County, New Jersey._
__
PRISCILLA LIBURD-CALDER
_Priscilla Liburd specializes in internet marketing and web design for
all types and sizes of businesses. She founded 360 Web Pro, a Full
Service Marketing company that helps businesses establish an online
presence through web design, branding, social media, and search
marketing._
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REGISTRATION
PRE-REGISTRATION REQUIRED.
Cost to attend: $55
Light Refreshments will be served.
SORRY, NO CASH WILL BE ACCEPTED FOR REGISTRATION FOR THIS EVENT
Advanced payment on Eventbrite will guarantee your SEAT. First come,
first served policy applied.
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REFUND & CANCELLATION POLICY
You can cancel your ticket(s) to our event within 1 week of the
scheduled date by requesting in writing to
rnsbdc@business.rutgers.edu. Cancelations recieved less than 1 week
before the scheduled event WILL NOT BE REFUNDED. An internal credit
will be given to you to attend the event at a later date and you will
be offered 1 year to redeem this credit. We will require a 2 week
advance notice to schedule you for the next available event.
Any tickets purchased tickets that results in a "No Show" to the event
will not be refunded. By not showing up for the event you have
forfeited money paid and previous internal credit offered.
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18/07/2017 Last update