This 15-hour comprehensive overview covers the complete marketing
functions of a business. Learn about the marketing process, essentials
of effective marketing, and the marketing mix as well as the essential
elements of target marketing, marketing segmentation, types of
competition, databases, and internal analysis. Identify how to
position the business in the market in order to develop a marketing
plan that focuses on goals and strategies. Discover how to use numbers
to effectively analyze the current marketplace in creating valid
pricing. Investigate how to create a customer database to help manage
your business and explore how to create a viable marketing mix for
your small business through advertising, promotions, and sales. This
seminar ties together the entire marketing mix into a usable format
for growing companies. Course is 15 hours. (3 sessions – Saturday
June 9 & 16 9am-3:30pm and Saturday June 23 9am-12:30pm) You must
attend all 3 sessions to complete this workshop.
business
workshop
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24/06/2018 Last update