Basics of SEO Writing (Sept 18)

BASICS OF SEO WRITING _WITH CLAUDIO CABRERA, SENIOR DIGITAL STRATEGIST AT THE NEW YORK TIMES_Learn Search Engine Optimization techniques to boost your search engine ranking  CLASS MEETS WEDNESDAY, SEPTEMBER 18 FROM 6:30 TO 9 PM THE COST FOR THIS WORKSHOP IS $59; _$49 EARLY BIRD RATE BEFORE SEPTEMBER 9_ Search Engine Optimization (SEO) consists of techniques that increase the number of visitors to your website by ensuring that it appears high in web search results. It has become a vital skill for journalists, news organizations and anyone who want their work to be found online. In this workshop, you will learn through examples and exercises: * The importance of SEO for engagement and revenue, * How to pick keywords that people will search for online, * How to customize your URL to be SEO friendly, * How to write headlines for search engines and social media (length, topics, word order, etc), * How to write evergreen stories that will be discoverable longer, * How digital managers at innovative news organizations think about SEO when dealing with a breaking news story, * And more. LEVEL: BEGINNER ------------------------- About CLAUDIO CABRERA Claudio is senior digital strategist for SEO and audience development at The New York Times. Prior to that, he was director of social and search strategy at CBS Local. Specializing in SEO, he’s applied his tactics and principles at each company he’s worked at and has helped increase their overall Google Analytics Traffic as well as Comscore. ------------------------- _For concerns or questions about this workshop, please e-mail pd@journalism.cuny.edu._