2020 NYC, What's Hot in Marketing, Media & Tech

As technology and innovation continue to disrupt our industry landscape, brands must be more strategic and creative to gain attention and to break through the noise in today’s marketplace. Join US May 27th to find out what's hot in MARKETING, MEDIA & tech! _PANEL 1: READY PLAYHER ONE_ Nearly 70% of American adults play video games every day, and 46 percent of those gamers are women. The growth of live streaming, mobile gaming, AR, and VR promises to drive those numbers up. As marketers vie for the attention of this massive, entranced, and nearly 50% female audience, they need to understand the major gaming shifts that will impact how they maximize their brands. SARAH BAEHR | Head of Agency Development, Twitch JOE BARNES | Director, Bud Light Sports Marketing, Anheuser-Busch InBev _PANEL 2: INNOVATIONS IN RETAIL_ Few industries are being disrupted as significantly as retail. Brick and mortar stores are closing at record rates while digitally native brands erect physical stores. AR and AI give shoppers more opportunity to experience a purchase before they click the buy button. Omnichannel shopping experiences proliferate to sync with the digital and physical customer journey. Pop-up shops, drone delivery, social shopping, and amazon dominating the ecosystem … it all adds up to chaos. This panel of experts will help marketers master the new realities of retail. MODERATOR: CHRISTINA ADRANLY | Director, Strategy, IPG Media Labs AMY HUFFT | Head of Global Brand Marketing & Communications, Shopify _PANEL 3: _ Kids Say the Smartest ThingsWant to know how the teen demographic that controls $143 billion in buying power thinks? All you need to do is ask them. Today’s teens and young adults have strong opinions and an equally powerful appetite to express them. This session will bring brand marketers together with GenZ reps to get some of their most important marketing questions answered. MODERATOR: KRISTEN D'ARCY | CMO, Pac Sun _**More details + panelists to come!_