As technology and innovation continue to disrupt our industry
landscape, brands must be more strategic and creative to gain
attention and to break through the noise in today’s marketplace.
Join us May 27th to find out what’s hot in marketing, media & tech!
Panel 1: Ready PlayHer One Nearly 70% of American adults play video
games every day, and 46 percent of those gamers are women. The
growth of live streaming, mobile gaming, AR, and VR promises to drive
those numbers up. As marketers vie for the attention of this massive,
entranced, and nearly 50% female audience, they need to understand the
major gaming shifts that will impact how they maximize their brands.
Sarah Baehr | Head of Agency Development, Twitch Joe Barnes |
Director, Bud Light Sports Marketing, Anheuser-Busch InBev Panel 2:
Innovations in Retail Few industries are being disrupted as
significantly as retail. Brick and mortar stores are closing at record
rates while digitally native brands erect physical stores. AR and AI
give shoppers more opportunity to experience a purchase before they
click the buy button. Omnichannel shopping experiences proliferate to
sync with the digital and physical customer journey. Pop-up shops,
drone delivery, social shopping, and amazon dominating the ecosystem
… it all adds up to chaos. This panel of experts will help marketers
master the new realities of retail. Moderator: Christina Adranly |
Director, Strategy, IPG Media Lab Amy Hufft | Head of Global Brand
Marketing & Communications, Shopify Panel 3: Kids Say the Smartest
Things Want to know how the teen demographic that controls $143
billion in buying power thinks? All you need to do is ask them.
Today’s teens and young adults have strong opinions and an equally
powerful appetite to express them. This session will bring brand
marketers together with GenZ reps to get some of their most important
marketing questions answered. Moderator: Kristen D’Arcy | CMO, Pac
Sun **More details + panelists to come! *Tickets: YE Member: $129 |
Member: $181 | Non-Member: $257 (These ticket prices include
Eventbrite fees). Tickets are non-refundable when less than two weeks
from the event date. MEMBERS – To unlock your member pricing
promotional code, please sign into your She Runs It member account and
enter your promotional code on the registration page.
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28/05/2020 Last update