Digital Health Strategy: Leveraging Emerging Technologies in
Healthcare The use of digital technologies is changing the healthcare
sector at an unprecedented pace, providing innovative ways to achieve
better healthcare outcomes, opportunities for lower long-term
healthcare costs, and a rapidly growing digital health market of an
estimated $200 billion by 2020. Run in an unprecedented partnership of
Columbia Business School Executive Education and digital health
innovation company HITLAB, the Digital Health Strategy program offers
executives in the healthcare space unique resources for accelerating
the infusion of digital health in their business. Over the course of
three days, executives develop a powerful digital health strategy for
their organization, tapping into Columbia Business School’s
world-renowned leadership expertise and HITLAB’s preeminent know-how
of the healthcare sector. The program demystifies the value-based
components of digital health and generates a common language and
framework for accelerated collaboration across the executive's
organization. Participants explore a strategic roadmap for its
real-world application upon their return to work, leaving with a
strategic game plan that ensures sustainability across people,
platforms, processes, and partnerships. Impact Participants explore
and learn how innovative digital health solutions transforms
life-science research, clinical testing and development, consumer and
patient experience, and business models and operations. They also
learn the necessary skills, technologies, organizational enablers, and
constraints for successfully finding, verifying, and diffusing new
digital health solutions. The program highlights four key leadership
processes that make transformation possible through digital health
innovations, teaching participants to articulate how key emerging
technologies add patient-centric value can improve organizational
productivity. Those key processes entail identifying, selecting,
verifying, and diffusing innovations. After attending program,
executives will be ready to: Improve innovation and health outcomes
through their new understanding of the potential of digital health
Identify digital health opportunities within their industry Diagnose
their company’s readiness levels for digital health innovation
Develop a digital health strategy to meet specific business needs
Measure the impact of their digital health program Embed digital
health into the DNA of their organization Program Structure The
program uses a combination of interactive lectures, case studies,
planning group exercises, and experiential learning activities that
leverage New York City’s digital health ecosystem. Most importantly,
participants learn — step by step — the tools of digital health
strategy and apply these tools to their own organization. Day 1
Participants examine the complex and rapidly changing landscape of
digital health and how to develop a digital health strategy for
success. Through an in-depth analysis, they identify the strengths and
weaknesses of their organization’s digital health readiness and
strategy relative to competition. In the second half of the day,
participants learn about the role digital health plays in their
organization, and begin to design a new strategy based leveraging a
new digital health strategy toolkit. Day 2 Executives get empowered to
pitch their digital health strategy to their organization, gain
support, secure budgets, operationalize plans, and manage for success.
They then pitch their new strategy to their peers in the classroom and
outside experts in digital health in order to refine their strategy.
Lastly, they learn which metrics to use to measure success, how to
anticipate roadblocks, and how to maintain momentum and build a
sustainable platform in their organization. Day 3 On the last day,
participants learn how to embed digital into the DNA of an
organization.They will walk away knowing how to achieve success and
replicate it within their organization, ensuring sustainability across
people, platforms, processes, and partnerships. Guest speakers will
include current and past chief digital officers, chief medical
officers, and innovation leaders across the industry. Case studies
will be shared from past and current examples, and students will
interact with some of the most well-respected minds in the field.
Participant Profile Digital Health Strategy is designed for executives
working in the rapidly evolving fields of life science innovation,
pharmaceutical and device research, health tech investment and other
related industries. This program empowers participants to understand
the complex digital health landscape and to both identify and capture
meaningful opportunities to generate new value for both their
organizations and customers. Admissions Qualifications: Successful
candidates should have managerial experience and responsibilities
matching a program’s “Who Should Attend” or “Participant
Profile” description. All registrations are subject to approval by
Columbia Business School.
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01/10/2020 Last update