Build a 5-star customer experience with AI

Join this session to learn how AI can be  integrated into your customer experience strategy at key customer touch points. Hear case studies on how AI-powered analytics can create a hyper-personalised customer experience. * Learn how you can better capture data from customer interactions, supply chains, and internal processes * Discover what datasets you really need to gain the digital marketing insights you require * How can you best use customer data insights to drive value * Learn how you can make full use of the power of AI to support your digital marketing strategies * How can you ensure that the right data gets into the hands of decision makers and how can you ensure they understand how to use data-driven insights