(Module 4) Stakeholder Engagement Internal & External
Communication™ Course Summary Corporate Social Responsibility (CSR),
Corporate Citizenship, Triple Bottom Line, and Sustainable Business
have all become catchphrases for movements developing within
corporations to address the very serious and growing vulnerabilities
facing our nation and the world. For simplicity, we will refer to
these movements as CSR. CSR includes a company’s social and
environmental impacts as well as treatment of employees across its
supply chain. Once thought to be a method for protecting reputation,
research has reinforced the business case for CSR and the role it
plays in shaping corporate reputation. With multiple stakeholders
including NGO’s, governments, the Social Responsible Investment
(SRI) community and employees all demanding transparency,
communicating CSR is complex. Corporate communicators frequently find
themselves at the center of these movements charged with a continuum
of activities from CSR reporting to employee and stakeholder
engagement, to the initiation of joint ventures. The course provides
an overview of corporate social responsibility, its evolution, various
models, metrics and stakeholders as well as key issues in
communicating CSR including the use of online communities. Learning
objectives: At the end of this course Delegates will: Understand
the roots of CSR Understand the critical elements of a CSR initiative
Understand the CSR communication paradox Understand the implementation
issues of a CSR initiative Develop a strategic communication plan for
CSR Audit an existing CSR initiative Understand Internal
Communications Suitability – Who should attend? This training
course is suitable for: Executives involved in strategic and
operational functions, including finance, corporate strategy, human
resources, supplier or community relations, and government affairs
Senior managers involved in setting up corporate governance or CSR
initiatives Corporate lawyers who wish to improve their understanding
of new company law developments concerning corporate responsibility
PR/Stakeholder managers responsible for their organization’s
dealings with the community, their employees and elsewhere Managers
involved in developing, implementing and monitoring change programs to
improve standards of corporate behavior and business conduct
culture
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18/01/2020 Last update