ROBERT FABRICANT GIVES A BOOK TALK AT ITP/IMA. PLEASE JOIN US IN ROOM
412 ON FRIDAY, FEBRUARY 21ST FROM 1 - 2 P.M. FOR ROBERT FABRICANT'S
BOOK TALK.
A BRIEF DESCRIPTION OF THE BOOK/TALK:
We suddenly find ourselves in a world that has been dramatically
re-factored before our eyes, like magic. The principles of user
friendly design have seeped out of our digital devices and into every
nook and cranny of our day to day lives from how we commute to how we
vote to how we get pregnant. But where did these design ideas come
from? Good luck asking a designer. We all think that user experience
design was invented by Steve Jobs. The origin story is both more
unusual and compelling, touching everything from the Three Mile Island
nuclear disaster to the invention of the Princess Phone. Six years
ago, Robert began a journey to capture and tell this story through the
eyes of design journalist Cliff Kuang. The resulting book, User
Friendly, which seeks to help everyone become more discriminating
consumers of all of the new experiences being designed into their
day-to-day lives. Robert will share some of the hidden stories from
the book and engage students in a discussion of how they might help us
better chart a course for young designers moving forward.
A BRIEF BIO:
Robert Fabricant is a product designer who has worked at the forefront
of technology and user experience design for more than 25 years. He
designed his first mobile and tablet apps more than a decade before
the release of the iPhone and iPad. His portfolio spans everything
from interactive environments, medical devices, in car navigation
systems, smart infrastructure, fintech, to consumer apps for
organizations as varied as MTV, Daimler Chrysler, General Electric and
UNICEF. These days he leads the global design team at Dalberg, with
studios in London, Mumbai, Nairobi and New York. Over the last 5
years, Dalberg Design has worked with foundations and the public
sector to improve the lives, livelihoods and well being of
low-resourced communities in more than 40 countries. His team recently
designed and launched Digifarm, a mobile service in East Africa that
reaches more than a million farmers with market information and was
recognized by Fast Company as a World Changing Idea. Robert is an
ITP-grad and co-author of thee recently released “User Friendly: How
the Hidden Rules of Design are Changing the way we Live, Work and
Play” which was selected by Amazon as one of the Top 100 books for
2019 (#98); a New York Times, Amazon and Time Magazine pick of the
month; and one of Fortune Magazine’s Favorite Books of 2019. You can
learn more at www.fabricant.design and www.dalberg.design.
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22/02/2020 Last update