Casper, Airbnb, Whole Foods Market – just a few companies that have
collaborated and partnered with West Elm, the modern furniture and
home decor retail BRAND, since their launch in 2002. Ever wondered how
BRANDS JOIN FORCES TO REACH MORE CUSTOMERS, build BRAND ALIGNMENT, and
develop mutually-beneficial strategic PARTNERSHIPS AND COLLABORATIONS
THAT ARE NOT ONLY EXCITING TO THE CUSTOMER, but win-wins for both
BRANDS?Join LMHQ and ELLA TAY
[https://www.linkedin.com/in/ella-tay-35206b1/], DIRECTOR OF BRAND
MARKETING + PARTNERSHIPS AT WEST ELM, and MO MULLEN
[https://www.linkedin.com/in/momullen1/], DIRECTOR OF BUSINESS
DEVELOPMENT FOR LOCAL AT WEST ELM, for Behind The Creative Curtain:
Brand Partnerships, where attendees will get a deep dive into three
West Elm creative campaigns, exploring the who, what, when where, and
why of building brand collaborations that shine.
Campaign collaborations include:
*
A design collaboration for good with WHOLE FOODS MARKET®, partnering
with Guatemalan textile group The New Denim Project on an exclusive
collection of eco-friendly kitchen and table linens made from upcycled
denim, with a portion of proceeds donated to Whole Planet Foundation®
*
A BRAND COLLABORATION WITH MATTRESS MAVENS CASPER, to bring customers
their best night’s sleep, exploring the company’s advanced
materials and obsessive engineering, a design combo West Elm was
excited to get behind
*
A marketing partnership with AIRBNB, with West Elm hosting meetups for
home stylists to share style tips with prospective hosts to get their
homes ready for guests
Doors open at 6:00 PM, with the presentation getting underway at 6:30
PM. Drinks and light refreshments will be served. Can’t wait to see
you there!
ABOUT WEST ELM:
Headquartered in Brooklyn, NY since 2002, West Elm opened its first
store in DUMBO, the neighborhood it still proudly calls home. With the
mission of helping customers express their personal style at home,
work and away, everything West Elm does is designed to make an impact
in everyday life, from creating unique, affordable designs for modern
living to its commitment to Fair Trade Certified, from LOCAL and
handcrafted products to community-driven in-store events and
collaborations. The brand operates 98 retail stores in the United
States, Australia, Canada and the UK, ships internationally to
customers around the world and operates stores in Mexico, the Middle
East and Philippines through unaffiliated franchisees. In addition to
home furnishings retail, West Elm operates West Elm Workspace in the
commercial furnishings industry and announced its expansion into the
travel and hospitality industry with the launch of West Elm Hotels.
West Elm publishes the blog Front+Main and is part of an active
community on Facebook, Instagram, Pinterest, Twitter, and YouTube.
West Elm is a member of the Williams-Sonoma, Inc. portfolio of brands.
About LOCAL: In 2013, west elm launched its West Elm LOCAL program in
stores in Brooklyn and Atlanta, partnering with 36 makers and
designers. Today, West Elm LOCAL has grown to support more than 800
makers and designers around the world, showcasing over 6,000+ products
sold in over 85 West Elm stores in the U.S., Canada, and UK in
addition to the “Best Of LOCAL” assortment on westelm.com. The
program has become an incubator of design, working to help creative
businesses of all sizes to grow in a manner that is sustainable to
them.
ELLA TAY [https://www.linkedin.com/in/ella-tay-35206b1/], DIRECTOR OF
BRAND MARKETING + PARTNERSHIPS AT WEST ELM
MO MULLEN [https://www.linkedin.com/in/momullen1/], DIRECTOR OF
BUSINESS DEVELOPMENT FOR LOCAL AT WEST ELM
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13/04/2017 Last update